What Is Cross-Selling? Cross-selling is a sales technique used to get a customer to buy another product that’s related to what they’ve bought already. OK… How’s That Different To Upselling? Upselling is a little bit different, though it’s another great strategy to get customers to buy additional products or services. When you’re upselling, you’re asking … Read more
With the likes of Facebook, YouTube and AdWords constantly demanding attention, it’s easy for marketers to forget more traditional advertising strategies, such as cold calling and email. Many, in fact, are under the impression that email has had its heyday. However, if you’ve used this strategy for long enough, you’ll recognise its sheer power at … Read more
I’m a digital marketer and I’ve been online for about 20 years now. For me, the retainer model was my bread and butter. But every single month you knew, no matter what you did, that the client would want more from you, or would want to know when the contract ended. With the Flexxable program … Read more
“Short copy or long copy?” is one of the most frequently asked (and fiercely fought over) questions in the copywriting world. David Ogilvy, the “Father of Advertising”, once said: “The more you tell, the more you sell.” Ogilvy’s skills far surpass my own, and I’m not one to argue with a master. In this … Read more
It’s not just blogs and video tutorials produced at Flexxable, it’s books now too! Introducing Dan Wardrope’s new book, The Ultimate Guide to Lead Generation for B2C Business Owners. No fluff, just actionable advice. This book contains everything Dan’s learned over six years of running a successful digital marketing agency. 👉 Another … Read more
Are You Struggling To Focus? Did you know that the biggest time-wasters in your workday are emails, colleague interruptions and phone calls? Not much of a shock, is it? Unfortunately, setting aside a couple of times a day just for handling emails doesn’t really cut it. Those chunks of time tend to slide all over … Read more
A Flexxable Christmas Poem ‘Twas the week before Christmas at the Flexxable hub And all were busy as bees with the final hubbub The targets were marked on the whiteboard with care Making sure that the deadlines were all firm… but fair At night, the team nestled all snug in their beds As visions of … Read more
“Market segmentation is the act of subdividing a market into distinct and meaningful subsets of customers who have similar needs and therefore might merit separate marketing effort.” ~ Course Hero The year is 1307. The country? Switzerland. After a bitter altercation with the new Hapsburg rulers, William Tell is hauled up in front of … Read more
Podcasts: Thousands of Hours of Entertainment A portmanteau (mashup) of the words “iPod” and “broadcast”, podcasts have taken the world by a storm. Nearly six million people from the UK tune into their favourites every week, while one-third of Americans aged 25-54 listen to at least one podcast a month. Initially a humble entertainment medium, … Read more
Why Your LinkedIn Profile Matters While it may not have the same volume of users as Facebook or Twitter, LinkedIn is the largest and most popular business-oriented social networking site on the web. With over 300 million registered members, it’s usually the first port of call for employees, managers and prospects when researching a company … Read more
Why A Quiz Is A Marketer’s Secret Weapon Did you know that the average quiz gets over 1900 shares? (SurveyAnyPlace.com) Quizzes are one of the most addictive and shareable content forms out there. We use them for procrastination, to learn more about ourselves, to get a boost of serotonin when we get a favourable outcome, … Read more
Hi all, my name’s Alan. I’m the creator of today’s Unbounce speed build, and the Graphic and Web Design Manager at Flexxable. For this week’s blog post, I decided to record my screen while building a landing page from scratch in Unbounce. I chose to create a landing page based on an existing one by … Read more
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Flexxable © 2023
