With the likes of Facebook, YouTube and AdWords constantly demanding attention, it’s easy for marketers to forget more traditional advertising strategies, such as cold calling and email. Many, in fact, are under the impression that email has had its heyday. However, if you’ve used this strategy for long enough, you’ll recognise its sheer power at … Read more
“Short copy or long copy?” is one of the most frequently asked (and fiercely fought over) questions in the copywriting world. David Ogilvy, the “Father of Advertising”, once said: “The more you tell, the more you sell.” Ogilvy’s skills far surpass my own, and I’m not one to argue with a master. In this … Read more
Are You Struggling To Focus? Did you know that the biggest time-wasters in your workday are emails, colleague interruptions and phone calls? Not much of a shock, is it? Unfortunately, setting aside a couple of times a day just for handling emails doesn’t really cut it. Those chunks of time tend to slide all over … Read more
A Flexxable Christmas Poem ‘Twas the week before Christmas at the Flexxable hub And all were busy as bees with the final hubbub The targets were marked on the whiteboard with care Making sure that the deadlines were all firm… but fair At night, the team nestled all snug in their beds As visions of … Read more
Fresh from a four-day trip to Berlin, the team have arrived back to the office buzzing with enthusiasm, ideas for new projects, and a better understanding of their individual strengths, weaknesses and interests. Relations between co-workers are more important than you think. Without a proper sense of unity, the office will fail to reach its … Read more
For every business, the key to making sales is generating leads. Unfortunately, leads don’t grow on trees. Over the last 10 years or so, the web has offered up scores of ways to generate leads and, having to choose between them all, some marketers find determining the right strategy to be a minefield. To save … Read more
YouTube pre-roll advertising is one of the most innovative methods of digital marketing available today. Pre-roll, or in-stream, ads are the adverts you see before YouTube shows you the video you’ve searched for. These vary in length: some last for five seconds and are unskippable, other run for 30 seconds to a couple of minutes, … Read more
A retainer agreement is a contract where a client retains access to your professional services on an ongoing basis. These contracts are prevalent in the agency world. The client pays you a fixed amount every week or month, in return for a service you agree to in advance. Some people claim that these agreements are … Read more
When you wake up in the morning, data security and privacy policies probably aren’t the first things on your mind. In fact, most people I know avoid the yawn-worthy topic altogether. Unfortunately, since 25 May 2018, these issues have been pushed to the forefront of every business owner’s concerns. Consumers see the impact of GDPR … Read more
There it is, tinkling away in the background, life’s soundtrack for when you want to buy clothes, or gifts, or just some groceries for dinner. It’s something so familiar, it’s now universally ignored. Or is it? When you walk into a store, be it a supermarket or a boutique, there’s usually some sort of music … Read more
Hi guys. My name’s Graham, and I’m one of the PPC Account Managers, here, at Flexxable. We’ve had quite a few questions come in about Facebook advertising, so I thought I’d start with the one thing most people have trouble with. The topic today is: How To Install The Facebook Pixel First thing’s first. Before … Read more
Today we’re going to talk about a very sneaky little ad hack we’ve been using in our agency for the last six months. In fact, I can’t believe Facebook hasn’t cottoned on. Trust me, it’s something pretty cool, and I think you’re going to find it invaluable. You can implement it within your own agency … Read more
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Flexxable © 2023
