YouTube Training

Today’s video is all about YouTube TrueView ads and optimising this platform for your agency. For those who don’t know what TrueView ads are, they are the skippable ads that occur before the videos that you want to watch, and you can’t skip them for the first five seconds. The thing is, many agencies out … Read more

Hi everyone!  In today’s video, I’ll be talking about YouTube and custom intent audiences.    What Is A Custom Intent Audience?  Basically, a custom intent audience allows you to target users based on their Google searches.  Every time someone searches for something on Google, they’re using something called “keywords” (though they may not know it). … Read more

This is a post of two parts.  First of all, a little about my lead generation agency, Flexx Digital.  About Flexx Digital  Flexx Digital is a “Pay Per Lead” lead generation agency. I’d been doing lead generation for a while, trapped in an eternal and nerve-shattering cycle of cold-calling clients and pitching retainer contracts.  When … Read more

If you regularly check up on my content, you’ll notice that almost all of my videos involve me standing in front of a whiteboard and talking.  That works, as many of the videos I make are to help and educate fellow Pay Per Lead marketers.  But, helpful though they are, watching even ten minutes of … Read more

So, you may have already put up a YouTube ad campaign or two and found some level of success.  Great work – you’re already leaps and bounds ahead of other business owners who refuse to use video at all.  (Why? Are they mad?)  But if your campaigns have started to plateau, it may be time … Read more

So, you’ve already got some YouTube ads up and running, and they’ve been doing exceptionally well.  First off – well done you.  But as with Facebook (boo! hiss!), YouTube ads also have a shelf-life. A video ad can last a couple of months, but when the CPV or CPL spikes, it could mean the audience … Read more

So, I’ve already told you that YouTube advertising is the best thing since sliced bread.  If you’re new to this YouTube series of mine, I’ll add some links at the bottom of my post.  For those of you who read and watch my stuff on the regular, today’s blog is about how to cut your … Read more

With 1.5 billion active users, advertising on YouTube is a great way to generate brand awareness.  Flexx Digital Ltd, my lead generation agency, has been running YouTube ads for almost a year now, and I’m astounded by the results.  The cost per lead and general lead quality are beyond compare. The great thing about TrueView … Read more

Today’s post is all about your YouTube campaign structure.  I think my video will explain YouTube campaign structure better than I can on paper, but here’s a quick intro.   NOTE: When I talk about YouTube ads in this post, I mean TrueView ads. They’re the skippable ones, that give you the option to move to … Read more

  I’m 100% on the YouTube advertising wagon at the moment. Seriously, I can’t get enough of the second biggest search engine on the planet.  If you’ve read my Introduction To YouTube Advertising post, you’ll know some pretty awesome stats about the platform. If not, here’s a quick recap:  YouTube is actually classified as a … Read more

Today’s post is all about getting creatives done and shot for your YouTube true view ads. If you don’t know what those are, they are the skippable ads that occur before the videos that you want to watch, and you can’t skip them for the first five seconds. The thing is, with these type of … Read more