How to Structure Facebook Ad Campaigns For Lead Gens 💪

If you want to slash your cost per lead, here’s how you can structure your Facebook Ad Campaigns to test which audience generates the cheapest leads.
Tracking Button Clicks & Firing GA4 Events 🖱️

Google’s Universal Analytics is being phased out and replaced with GA4 in 2023. It’s important to start making the transition to Google Analytics 4 if you’re a lead gen running traffic to a website.
How Facebook Advertisers Instantly Drop Their Cost Per Lead 📉

Instead of focusing energy on the technical aspects, Facebook advertisers crush competition with great hooks and creatives…
The Do’s & Don’ts Of Facebook Ad Compliance For Financial Services 🔒

Ad networks are starting to impose regulations that a lot of lead gens are freaking out about! Let’s delve into Facebook Ad compliance and what that means for the future of lead generation.
Dynamic Google Sheet WITH Facebook Ad Spend 🔥

With the iOS14 updates, it’s harder than ever to get accurate data in the Facebook dashboard. Therefore, we have created this dynamic Google sheet tutorial to show you how to import the costs from Facebook ads to a spreadsheet quickly.
SMASH Your Facebook Lead Ads With These Tips 😲

In the past 18 months Facebook ads have been all over the place, especially with the introduction of iOS 14. Let’s take a deep dive into how to best run Facebook lead ads.
Q&A From Our Free Facebook Group the “Pay Per Lead Ninjas”

This week I went through some of the most asked Pay Per Lead questions in my Facebook Group, “The Pay Per Lead Ninjas”. Let’s get into these Pay Per Lead questions.
Use this Facebook Ad Hack To SLASH Your Cost Per Lead! ✂️

We first thought that everyone knew about this Facebook Ad Hack. However on one of our weekly Q&A calls with our students, I was surprised that not many people knew about it.
Setting Up The Facebook Conversion API (FBCAPI) on Unbounce 🤓

The Facebook Conversion API With Unbounce With the introduction of iOS 14, the Facebook Conversion API with Unbounce has become a must-have! Before you could have gotten away with just having browser events for your tracking, but iOS 14
How To Set Up Micro Conversions With Google Ads Conversion Tracking 🤏

Advertorials are great. I see them everywhere. A lot of ads tend to be advertorial ads, especially in the native space.
But how do you write high converting advertorials?
Facebook Conversion API (CAPI) & Go High Level Tutorial 🎓

Advertorials are great. I see them everywhere. A lot of ads tend to be advertorial ads, especially in the native space.
But how do you write high converting advertorials?
The Definite Guide To Setting Up The Facebook Conversion API… After iOS 14

Advertorials are great. I see them everywhere. A lot of ads tend to be advertorial ads, especially in the native space.
But how do you write high converting advertorials?