What Is Cross-Selling? Cross-selling is a sales technique used to get a customer to buy another product that’s related to what they’ve bought already. OK… How’s That Different To Upselling? Upselling is a little bit different, though it’s another great strategy to get customers to buy additional products or services. When you’re upselling, you’re asking … Read more
It’s not just blogs and video tutorials produced at Flexxable, it’s books now too! Introducing Dan Wardrope’s new book, The Ultimate Guide to Lead Generation for B2C Business Owners. No fluff, just actionable advice. This book contains everything Dan’s learned over six years of running a successful digital marketing agency. 👉 Another … Read more
https://www.youtube.com/watch?v=u2k4-2Jwle0 “You hear me? A-B-C.A- Always,B- Be,C-Closing.Always be closing, always be closing.” Blake, Glengarry Glen Ross, 1992 After a few hundred unsuccessful sales calls (or usually more like a few dozen), it isn’t hard to see why so many agency owners give up selling via phone in disgust. They tell themselves that selling over the … Read more
Free trials suck. And here’s why… No one likes doing work for free. Sometimes, though, it’s necessary. A musician will play a free gig, or a writer will knock off a couple of free articles, all in the name of exposure. The idea behind this is simple: get yourself out there, show them want you … Read more
Podcasts: Thousands of Hours of Entertainment A portmanteau (mashup) of the words “iPod” and “broadcast”, podcasts have taken the world by a storm. Nearly six million people from the UK tune into their favourites every week, while one-third of Americans aged 25-54 listen to at least one podcast a month. Initially a humble entertainment medium, … Read more
Why Your LinkedIn Profile Matters While it may not have the same volume of users as Facebook or Twitter, LinkedIn is the largest and most popular business-oriented social networking site on the web. With over 300 million registered members, it’s usually the first port of call for employees, managers and prospects when researching a company … Read more
Sometimes, even the best creatives need a kick-start. Smart copywriters use various sets of tools to reach their content goals. One of these tools is called a “swipe file”. A swipe file is a set of templates a copywriter keeps on hand and refers to when starting a new project. These files can consist of … Read more
Hi guys. My name’s Graham, and I’m one of the PPC Account Managers, here, at Flexxable. We’ve had quite a few questions come in about Facebook advertising, so I thought I’d start with the one thing most people have trouble with. The topic today is: How To Install The Facebook Pixel First thing’s first. Before … Read more
In today’s blog post, I want to talk to you about a topic I discussed in my Mastermind last weekend: what to expect in lead generation, media buying and digital marketing agencies when things go wrong. Some Frequent Struggles A common struggle, and one that used to affect me really badly, is when the cost … Read more
In this blog I want to talk about why scaling a pay-per-click agency is so difficult. The first reason that I can think of is that people that are starting out or have quite maybe a semi-mature-type agency of a few years, they’ve been taught to focus on the wrong business, so they are focusing … Read more
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Flexxable © 2023
