Lead Generation

Can you remember your first oyster?

That salty bitter taste reminded me of when I quit my 9-5 and THOUGHT I had achieved “freedom” by charging my client’s a fixed fee retainer.

I was especially bitter when I smashed it out of the park for my clients, only to learn I wasn’t going to get paid more because I had signed a contract that said the amount I earned was set in stone.

Today I’d like to talk about a question I got asked today during a call with my Pay Per Lead Blueprint members.

They asked me, “how do I know what a good percentage is for “lead to closed sale” for my client?”.

It can depend on what your vertical is, what offer you’re running, is there pin verification installed etc.

There are so many variables!

Today, I’d like to talk about a discussion I had during one of my Pay Per Lead Blueprint calls.

There is a guy from Oz, who has been attending the calls for two years now…. I always enjoy chatting with him.

What surprised me was that he mentioned he was worried about his lead quality.

Today, I’d like to talk about the appointment setting funnel we’re running in my US agency, which focuses on insurance.

The way it works and why it’s so powerful is because you’re able to sell leads and appointments.

“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.

Speaking to my students each day really does open my eyes to the struggles we all face in lead generation at one time or another, and I love sharing how we can solve these problems!

https://youtu.be/_2nI1z5mPeQ Here’s the most common question that a new student asks me when they first join… What new … Read more

From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.

Don’t Panic.

There are various ways we can prepare for this.

I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.

When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.

Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?

There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.

When it comes to providing leads for clients, quality is key.

One of the biggest problems people face in the pay-per-lead business is clients saying the quality isn’t there.

The contact rate is there, but the quality isn’t right.

Client expectation is a crucial factor when it comes to pay-per-lead.

You have to explain to your clients what they can expect by purchasing leads for you.

If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.