Gavin Thorne Revisit With Dan Wardrope 2021

I got the chance to have another catch up with one of my most successful students Gavin Thorne MD of Stixx Digital!

We get to find out what Gavin has been up to these past two and a half years! Since our first discussion back in 2019 and how much he has improved with his lead Gen Business.

How To Analyse Your Customer Data Using A Pivot Table

Data is everything when it comes to lead gen.

We often think we know our target market before launching a campaign.

We set up a campaign, target our market and write ads to hook them into the funnel.

But often I hear…

“My CPL is too high, and I don’t know why?”


“People aren’t converting on the funnel! What should I change first!”

The very first thing they should be doing is looking at their conversion data. What are the trends?

My Son Tried His First Oyster And It Wasn’t Pretty!

Can you remember your first oyster?

That salty bitter taste reminded me of when I quit my 9-5 and THOUGHT I had achieved “freedom” by charging my client’s a fixed fee retainer.

I was especially bitter when I smashed it out of the park for my clients, only to learn I wasn’t going to get paid more because I had signed a contract that said the amount I earned was set in stone.

What Is A “Lead To Close” Conversion Percentage?

Today I’d like to talk about a question I got asked today during a call with my Pay Per Lead Blueprint members.

They asked me, “how do I know what a good percentage is for “lead to closed sale” for my client?”.

It can depend on what your vertical is, what offer you’re running, is there pin verification installed etc.

There are so many variables!

It’s Better To Fade Away Than Burn Out

“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.

Finding Your Niche Within A Niche

I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.

When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.

How To Give Clients An Instant ROI

Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?

There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.

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