Lead Generators! Stop Giving Away Free Trials – And Do This Instead

Free trials suck.

And here’s why…

No one likes doing work for free.

Sometimes, though, it’s necessary. A musician will play a free gig, or a writer will knock off a couple of free articles, all in the name of exposure.

The idea behind this is simple: get yourself out there, show them want you can do. Build the hype and the paying customers will come.

Problem is, unless you’re the next Elton John or JK Rowling or GaryVee, exposure isn’t enough.

Without knowing it, you’ve walked straight into a trap.



What Is The “Free Trials Trap”?

See, if you give out your skills for free, that’s what people will come to expect.

Anyone is happy to exploit free labour, especially if it makes them a nice fat profit in the process.

But the minute you asked to be paid? That work will dry right up.

And it’s the same for lead generators.

By giving out free trials to clients, you’re giving them one clear message: you need them more than they need you.

You’ll do all the grunt work, you’ll use years of accumulated skill

 – and worst of all –

You’ll do it for free.

Only to have a prospect say they’re not interested when it comes to signing the contract.

It all comes down to this.

What Do I Do?

You need to STOP giving out free trials, and you need to STOP undervaluing your skills.

There are ways to get high-paying clients and STILL get profits in your own pocket, not theirs.

Watch the video to find out more!

Covered In This Video:

  1. Why the client needs you far more than you need them
  2. Why clients don’t make the most out of leads without “skin in the game”
  3. What to do if a client won’t budge
  4. Why a successful business will NEVER ask for a free trial

Remember – if you give out something for free, you’re implying it’s not worth paying for. What do you think? Comment in the boxes below!


Recent posts

What An Authority On Facebook Advertising Thinks Of Us

After getting the go-ahead for my vaccine, it made me think of how well the government has handled this and how fast they’ve rolled it out.

It also got me thinking of what Keith Krance said about our Pay-Per_lead model. He said (this is one of the most elegant, scalable business models) he’s seen.

That is pretty cool!

Read More »

How We Reverse Engineered The Market

In today’s video, I talk a little bit about how we as a company go about reverse-engineering the market.

Just over a year ago my team and I decided to create what we call an ‘epic post’ explaining in fine detail how to reverse-engineer the market.

Read More »

Why I Offered Leads For Free

Back in 2017, I took a huge risk by offering leads for free!

We had an offer that was dialled in and I simply took a gamble by offering thirty companies 100 leads for free. It was the offer to end all offers. Out of those thirty, only ten got back to us and five of them stayed on as regular clients.

Read More »
Personal Coaching

Ask Dan anything about Pay Per Lead! (Opens in Facebook Messenger)

Build A 7-Figure PPL Agency
With Flexxable

Ask Dan anything about Pay Per Lead via Facebook Messenger

Confirm your details below...

Your information is 100% secure