A retainer agreement is a contract where a client retains access to your professional services on an ongoing basis.
These contracts are prevalent in the agency world. The client pays you a fixed amount every week or month, in return for a service you agree to in advance.
Some people claim that these agreements are a win-win. The client is guaranteed your expertise for six months or a year, and you have a steady stream of reliable income.
These people are wrong, and this video tells you why.
WHAT I COVER IN THIS VIDEO
1. Why retainer agreements fail to reward those who go “above and beyond”
2. How pitching a retainer contract can lose potential clients for your business
3. Why retainer contracts unreasonably demand “instant results” – and how that can
damage your reputation
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