Today we’re going to talk about a very sneaky little ad hack we’ve been using in our agency for the last six months.
In fact, I can’t believe Facebook hasn’t cottoned on.
Trust me, it’s something pretty cool, and I think you’re going to find it invaluable. You can implement it within your own agency for all your ad campaigns – but it only works for Facebook!
So, why am I sharing this with you? It’s because the costs on Facebook are going up, and the cost per click is higher than ever. It’s getting harder and harder to generate leads at a decent price.
I don’t think that’s fair, so here’s a little trick for keeping those prices down and maximising your ROI.
The truth of the matter is, people are so used to ads, they’re becoming blind to them. It’s like we’ve developed in-built ad detectors; able to sniff out advertisements on a subconscious level, letting us to scroll past without even registering the product or service.
As Facebook users are getting smarter, that’s causing the cost per lead to go up in a big way.
For a lead generation agency, that’s not great news. It’s like having a deep cut on your arm or leg and not enough towels to staunch the wound.
We had to exercise some damage control. So, we put our heads together and came up with this:
A dummy fan page.
Hear me out. Set up a new page on Facebook and give it a character. It doesn’t matter if it’s a man or woman, but just make them seem real. Any name will do, so you can be as imaginative (or not!) as you like. John Smith, Joe Bloggs… whatever works for you.
Once you’ve created this imaginary person, you can start running your ads through their page. When it crops up on a news feed, it’ll look like a bonafide recommendation from someone’s old forgotten schoolfriend or distant relative.
Then, once the user is lured into the net and makes the click, we send them to an advertorial recommending our service (a hybrid of “advertisement” and “editorial”, which works wonderfully as a sales funnel).
I get it. I know this sounds devious. But, as Facebook’s new algorithm now prioritises “meaningful interactions” from family and friends, adverts are being left by the wayside. In April 2018, organic reach was at an ultimate low, with just a 1% engagement rate.
By using this method, you won’t have to give up on Facebook and treat it as a distant golden age of digital advertising past. You can still harvest incredibly cheap clicks and leads, you just have to know how to do it.
If you’ve found this cheeky little web hack useful, then why not visit our website and take our quiz? We’ll find out exactly what you want, and help you with anything from PPC marketing to landing page optimisation.
Start generating leads with the big boys.
We’ll see you there: www.flexxable.com.