ActiveCampaign: What To Know and Getting Started

With the likes of Facebook, YouTube and AdWords constantly demanding attention, it’s easy for marketers to forget more traditional advertising strategies, such as cold calling and email.

Many, in fact, are under the impression that email has had its heyday.

However, if you’ve used this strategy for long enough, you’ll recognise its sheer power at generating leads. 80% of retail business owners agree that email marketing is their principle customer retention driver.

Meanwhile, 77% of consumers agree that they prefer email marketing to other forms, such as print or via social media.

As I said in a previous post: email isn’t dead. If you use it right, email can be the monarch in your marketing handbook.

ActiveCampaign is the automation tool to help your email strategy live to its full potential.

It’s not just your standard email service provider. ActiveCampaign is a complete email marketing automation and customer relationship management (CRM) platform.

According to its website, ActiveCampaign has “all the tools you need to make meaningful connections and grow your business”. Including:

1. Email marketing tools

2. Marketing automation management

3. Sales and CRM apparatus

4. A messaging platform

A hidden gem in the automation world, ActiveCampaign also has extremely generous pricing for the sheer quality of service offered.

Free Training

Flexx Digital is a PPC agency that uses the Pay Per Lead model – no retainer contracts.

If you want to find out more about this Pay Per Lead model, and how we run the business, check out my free case study.

Inside you’ll find how I:

  • Severed ties with retainer contracts once and for all
  • Moved away from local businesses
  • Started working with national B2C companies
  • Land high-ticket clients
  • Found the verticals we work in
  • Consistently generate leads of the highest quality

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