Goodbye to Berlin
Arriving In Berlin It’s 10:55pm at Schönefeld Airport, Berlin. We stumble out of the harsh lights and automatic doors in dribs and drabs; some of us have been delayed by passport control, some of us are mewling for a nearby toilet, and some of us, so it seems, inexplicably like hanging around dead-time airports. The […]
How To Use The Facebook Pixel For Better Quality Leads
The Facebook Pixel Is Vital To Your Success If you’re going to use Facebook ads, as I hope you are either doing or will, the Facebook pixel is a vital tool you should start using right away to get the most out of your budget. Without the Facebook pixel, you’re limiting your target options, […]
WHY HAVING A MENTOR CHANGES EVERYTHING
We’re all the heroes in our own story. And, though our stories may not involve battling dragons or winning a Herculean-type quest, we all have our hills to climb, temptations to thwart, and goals to accomplish. But the hero never works alone. Harry had Dumbledore. Bilbo had Gandalf. Mowgli had Baloo and Bagheera and Akela. […]
TEAMWORK MAKES THE DREAM WORK
Fresh from a four-day trip to Berlin, the team have arrived back to the office buzzing with enthusiasm, ideas for new projects, and a better understanding of their individual strengths, weaknesses and interests. Relations between co-workers are more important than you think. Without a proper sense of unity, the office will fail to reach its […]
3 LEAD GENERATION MARKETING MISTAKES (AND HOW TO AVOID THEM)
For every business, the key to making sales is generating leads. Unfortunately, leads don’t grow on trees. Over the last 10 years or so, the web has offered up scores of ways to generate leads and, having to choose between them all, some marketers find determining the right strategy to be a minefield. To save […]
RING ANY BELLS? THE TRUTH ABOUT MOBILE PHONE ADDICTION
Have you ever had the creeping feeling that you and your phone are in a codependent relationship? Chances are you’re reading this on your phone right now, and you’re certainly not alone. With 79% of us checking our social media apps, emails and texts in the hour before we sleep, and 55% of us […]
IS STRATEGIC COACH WORTH THE TIME AND MONEY?
Strategic Coach is a “unique business coaching programme… with a focus on growth in every area of business and life, and from that flows the freedom every entrepreneur dreams of. In our workshops, we see those dreams become a reality every day.” ~ www. strategiccoach.com Modelled as a support system to help SMBs achieve “new […]
HOW TO GENERATE B2C LEADS IN ANY INDUSTRY
Let’s start with a bit of logic. According to the Oxford English Dictionary, an advertisement is “a notice or announcement in a public medium promoting a product, service or event.” So, going by this dictionary definition, you should be using your Facebook advertisements to promote your products as often as you can, right? Wrong. Facebook […]
HOW TO BUILD AN EPIC LEAD GENERATION BRAND
Branding is a way of defining your business to yourself, your team and your external audience. 67% of entrepreneurs fail in their first year and, of the 33% that survive, only 5% will be in business for three years or more. Most small companies fail because they can’t attract the right customers. Without a brand […]
ARE NETWORKING EVENTS REALLY WORTH IT?
It is a truth universally acknowledged, that if one wants to make it big in the business world, they must network, network and network. If you aren’t networking at the moment, you’re losing business. Networking is an uncomfortable task for many, but it’s a necessary evil if you want to promote and grow your agency. […]
DON’T BE A D*CK: CONFIDENCE VS COCKINESS WHEN SELLING
“Confidence is to believe you can do it. Cockiness is to believe you can do it better than anybody else” – Carl Jeffers. When it comes to your professional life, there’s always some boundaries to keep in mind. You need to be ambitious without being ruthless, opinionated without being overbearing, and accomplished without being insufferable. […]
IF YOU CAN DREAM IT, YOU CAN DO IT
“All our dreams can come true, if we have the courage to pursue them.” ~ Walt Disney I know that setbacks can feel like the end of the world. I’ve had weeks where I’ve lost money, or made another mistake, and thought I’d have to pull the plug. But if we look back at our […]
