Let’s start with a bit of logic.

According to the Oxford English Dictionary, an advertisement is “a notice or announcement in a public medium promoting a product, service or event.”

So, going by this dictionary definition, you should be using your Facebook advertisements to promote your products as often as you can, right?


Facebook doesn’t follow this kind of logic. Primarily a platform for connecting with family and friends, bragging about how great your life is, and stalking ex-partners, nobody initially goes on Facebook to buy anything.

Successful advertising on Facebook isn’t so much upping your game as changing the game entirely. You’re in direct competition with heartfelt statuses, funny posts, holiday snaps and ultrasounds. In theory, people go on Facebook to learn. To learn about other people’s lives, or to find out about the hot new social trends.

People know when they’re being sold something, as it happens to them hundreds of times a day. As a result, they develop something I call “ad blindness”.

Facebook advertising requires more stealth. It’s like you’re tricking a user into reading your advertisement while, simultaneously, being completely open about what you’re trying to do.

Watch the video to find out more.


1. Why you should NEVER sell in a Facebook ad

2. The GUARANTEED, tried-and-tested formula for generating infinite leads

3. Why this formula will work for any industry, no matter how niche

4. How to get your ROI up and the CPL down – every time!

If you need some further information on how to generate leads, get the high-paying clients or hire new staff, please head on over and watch our FREE case study.

Do you have your own tips and tricks for generating leads in any industry? What has or hasn’t worked for you? Share your stories in the comments below!

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