Aaron Noel-D'avila

Everyone is aware of the ‘Bright Shiny Object Syndrome.

We all love to focus our attention on what’s new and current regardless of whether it’s actually worth our attention.

More often than not it isn’t that valuable to us and ultimately distracts us from what we really should be focusing on.

Today’s video is all about finding different ways to create advertising hooks for your campaigns.

This will help you to create awareness of a problem your ideal customer is facing AND provide them with a solution.

I would like to share with you what was going through my mind when I heard about Google’s FCA certification requirements for lead gens in the UK (coming 1st of Sep 2021).

The first thing I thought when I heard about this was, oh no, another problem to deal with.

The world is ending!!

I’m not going to recover from this!

Today I want to discuss the ‘holy grail’ of marketing funnels that we’ll talk about in the webinar on August 25th.

The holy grail is not easy to find, so why do I call it that?

As pay per leaders in performance-based marketing, the biggest problem we face is selling leads to small companies.

Google, FCA Authorisation, Regulation and The Future Of Lead Gen Brands in the Financial Services Industries

Many of you may know that Google announced a few weeks ago that from the 1st of September any lead gen brand (in the UK) running ads will need to have FCA authorisation.

This has really thrown a spanner in the works, and to be honest it’s a complete mess.

Are you a lead generator who is charging for leads on a Pay Per Lead basis?

But the difference between what you are getting them for and selling them for, is less than 50%?

In this video, I go over one of the ways you can improve your lead quality to help charge your clients more, per lead.

Pay Per Lead Versus Pay Per Show Versus Pay Per Appointment?

There has been a lot of ‘chatter’ of late about all these different ‘Pay Per’ biz models. Enough to confuse me, so I thought it was worth me chiming in with my thoughts! (‘Cause we are the original ‘Pay Per Lead’ guys, and a lot of our stuff has been copied.)

In this video I talk about the pro’s and con’s of each model, and what you should do!

A couple of weeks back I mentioned how I might share how to set up our appointment setting funnel if there was enough interest…

And fair play to you lot, you didn’t hold back 😅 I was inundated with requests, so no turning back now! I’m a man of my word.

Possibly one of the most popular questions I get asked on a daily basis:

Unbounce or Go High Level…

Which is better?

However, I think the question being asked is flawed. It should be:

Which is better FOR ME?

I got the chance to have another catch up with one of my most successful students Gavin Thorne MD of Stixx Digital!

We get to find out what Gavin has been up to these past two and a half years! Since our first discussion back in 2019 and how much he has improved with his lead Gen Business.

Data is everything when it comes to lead gen.

We often think we know our target market before launching a campaign.

We set up a campaign, target our market and write ads to hook them into the funnel.

But often I hear…

“My CPL is too high, and I don’t know why?”

Or 

“People aren’t converting on the funnel! What should I change first!”

The very first thing they should be doing is looking at their conversion data. What are the trends?

Can you remember your first oyster?

That salty bitter taste reminded me of when I quit my 9-5 and THOUGHT I had achieved “freedom” by charging my client’s a fixed fee retainer.

I was especially bitter when I smashed it out of the park for my clients, only to learn I wasn’t going to get paid more because I had signed a contract that said the amount I earned was set in stone.