What Is A “Lead To Close” Conversion Percentage?
Today I’d like to talk about a question I got asked today during a call with my Pay Per Lead Blueprint members.
They asked me, “how do I know what a good percentage is for “lead to closed sale” for my client?”.
It can depend on what your vertical is, what offer you’re running, is there pin verification installed etc.
There are so many variables!
Improve Your Lead Quality With This ‘Pin Verification’ Trick
Today, I’d like to talk about a discussion I had during one of my Pay Per Lead Blueprint calls.
There is a guy from Oz, who has been attending the calls for two years now…. I always enjoy chatting with him.
What surprised me was that he mentioned he was worried about his lead quality.
The Ultimate Appointment Setting Funnel!
Today, I’d like to talk about the appointment setting funnel we’re running in my US agency, which focuses on insurance.
The way it works and why it’s so powerful is because you’re able to sell leads and appointments.
It’s Better To Fade Away Than Burn Out
“It’s better to burn out than fade away”.
That mantra was accurate in many areas of my life, whether that was going out partying or my business.
I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.
“It’s better to fade away than burn out”.
How To Charge On A Performance Basis?
Speaking to my students each day really does open my eyes to the struggles we all face in lead generation at one time or another, and I love sharing how we can solve these problems!
Getting The Most Out Of Your Current Niche
https://youtu.be/_2nI1z5mPeQ Here’s the most common question that a new student asks me when they first join… What new niche should I move into now to do Pay Per Lead? This is where I will tell them to pull the handbrake up and discuss the CURRENT niche they are in. I find a lot of people […]
Google’s New Financial Services Policy And What You Should Know
From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.
Don’t Panic.
There are various ways we can prepare for this.
Finding Your Niche Within A Niche
I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.
When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.
How To Give Clients An Instant ROI
Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?
There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.
How To Increase Your Lead Quality
When it comes to providing leads for clients, quality is key.
One of the biggest problems people face in the pay-per-lead business is clients saying the quality isn’t there.
The contact rate is there, but the quality isn’t right.
What Your Clients Should Expect From You
Client expectation is a crucial factor when it comes to pay-per-lead.
You have to explain to your clients what they can expect by purchasing leads for you.
If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.
Is Hot Weather Affecting Your Cost Per Lead?
Let’s talk about the weather.
We’ve been hearing a lot of people this year talk about how their cost per lead has spiked due to the hot weather.
People become a lot more social when the sun comes out and are outside more, and on their phones or computer less, so this ultimately pushes up the cost of traffic and cost per lead.
