Finding Your Niche Within A Niche

I want to talk about one of my favourite topics in lead gen which is finding your niche within a niche.

When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.

Thinking about these different options will help you to be able to cut through the advertising space and speak to the right consumer.

There is opportunity out there, but you have to put in the effort. Understanding your consumers is what’s going to help get your foot in the door when it comes to lead gen.

Watch the video as I explain everything in further detail.

Please get in touch with [email protected] if you would like to know more.

Video transcript

Hey there, it's Dan Wardrope here from Flexxable.

Today I want to talk to you about one of my favorite topics which, in lead gen, which is about finding your niche within a niche.

And let me give you a real world example.

Let's say you're looking for a new industry and you decided that you want to go into the mortgage space.

I'm gonna give, you know, what the situation here is in the UK and what I've seen very little of inside Facebook and the ads that I see.

So let's say you want to go after mortgages and you're looking to land clients.

If you look at the way the consumer behaves, there's a big market for obviously people that are remortgaging their properties and are looking for really low interest rates and that's a very competitive market.

I hear people can go straight to their banks and remortgage that way or they can go to the broker that they've probably already been using for years, or they can just type into MoneySuperMarket or whatever that is.

Plus there's a lot of lead gens focusing in this space and it can be, you know, very competitive.

But myself, just speaking from my own experience, I do buy property and what I've found is that when I buy a property to let out to people, it's called a buy-to-let mortgage over here in the UK, is that, you know, there's not many people specializing in this area because it's actually, since 2008 and, you know, the property crash, banks have really tightened up on buy-to-let lending and what's happened, sorry, two seconds, what's happened is that there's a whole market that not many people are talking about which is pretty exciting and it means that you can actually buy property as an investor inside a limited company and there's probably something similar that happens over there in the States, you know, or in Australia, where there's different ways to buy property and finance property that the mainstream person doesn't use.

And over here in the UK, you can buy a property with, I think you just have to open a limited company and set that up on a certain day and you have to show a minimum of 20,000 pounds of personal earnings or whatever that is, and then after that, you can get a mortgage on the same day, as opposed to, you know, a buy-to-let mortgage for a individual where you actually get taxed exceptionally high on the difference between the interest rates and the rent that you get.

By and by, that's not really related, but there's a whole market out there that people are trying to buy property with via a limited company and it's very hard to know what the best interest rates are and the best way to do this.

And if you look in any industry, whether it be mortgage or finance or car finance, you know, car finance, for example, it be trying to find electric vehicles for business owners, which there's a massive incentive for that as well.

So what I find, and when I see people coming into my program and learning how to generate leads, they're are often not thinking enough about the different options and the different niches within a niche to go after to be able to cut through the advertising space and really speak to a certain person, a certain, excuse me, a certain consumer.

So there really is opportunity out there, but you can't be lazy.

You have to get in there and understand the market, go into the website, see what people are doing.

And, you know, there's these type of stories or opportunities in every single niche out there.

It's just people are too lazy to go and look for it themselves.

So if you're someone that's interested in being able to use and leverage my community and myself, knowledge in this area, then of course, I'm putting together a group of people to be able to do this and enter a market where they, you know, where they can think outside the box a little bit and find those niches that are much easier to generate leads for, whether it be from YouTube or Facebook or whatever.

And the thing is, some of these industries, some of these niches within a niches have very, very profitable margins because not as many people are doing it, okay, and there's a little bit more work involved for the broker, but the margins are much, much higher.

So yeah, let me know if you're interested.

Drop me an email, Dan.Wardrope@flexxdigital.com and we'll take it from there.

Chat soon.