I want to talk about one of my favourite topics in lead gen which is finding your niche within a niche.
When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.
Thinking about these different options will help you to be able to cut through the advertising space and speak to the right consumer.
There is opportunity out there, but you have to put in the effort. Understanding your consumers is what’s going to help get your foot in the door when it comes to lead gen.
Watch the video as I explain everything in further detail.
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