Google’s New Financial Services Policy And What You Should Know

Just as the dust is starting to settle on the Facebook iOS 14 update, Google has decided to deal another blow to loyal lead generators!

Late last week I’m sure you saw the email drop into your mailbox with the subject “Policy Update: Financial Services Advertising…”

If you haven’t seen it, check your email again. If you don’t have it, reach out.

We were inundated with marketers in our community wanting to know what’s going on, and what we were going to do, to ensure we can still use the Google network for our lead generation.

Firstly, it’s important to remember that we have until August before it comes into effect.

From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.

Don’t Panic. There are various ways we can prepare for this.

One of the first things you can do is tackle the problem head-on.

Contact your current client and discuss the situation.

They are heavily reliant on a constant lead flow and every lead generator will be in the same boat.

It’s within their best interests to help you solve the problem.

Watch the video as I go through the options that are available to you.

Please get in touch with [email protected] if you would like to know more.

If you’re a lead generator struggling with low-value retainers and have no idea how to scale your business then this free training I’ve put together could be a game-changer! Watch my training now.   👉

Video transcript

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