What Your Clients Should Expect From You

Client expectation is a crucial factor when it comes to Pay-Per-Lead.

You have to explain to your clients what they can expect by purchasing leads for you.

If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.

It’s going to make them take you more seriously, you’re going to get repeat orders and it’ll help prevent clients from dropping out after ordering leads from you.

I hope you enjoy today’s video. Please get in touch with [email protected] if you would like to know more.

Video transcript

Hey, how you doing? It's Dan Wardrope here from Flexxable.

Today I wanted to talk a little bit about setting expectations for your clients in the paper league game.

So when you've landed a client for the first time, and they've ordered 100 leads, 50 leads or whatever it is, it's important to let them know via some sort of expectation document or some sort of email, which explains the situation and what they can expect to achieve from these leads.

Okay, because the last thing you wanna do is oversell.

You know, what you're selling the client, you know, your leads probably are good but we all know that they sometimes work for some clients and don't work for others.

So if you have some data on what's worked with other clients in the past, contact rates, you know, how many leads convert out of the leads that have been contacted and what the kind of lead to sale percentages generally, which is what the client kind of wants.

Then you'll be able to set expectations and let them know what they can expect if they work the leads properly.

Okay, this is very important. Essentially, they just wanna know what their ROI is.

If they buy 100 leads for 50 bucks a lead and they're spending 5K, you know, how much are they gonna return? Are they gonna make, you know, 15 grand from that 5K?
What is that gonna look like for them based upon the experience you have in that industry?

Okay, I hope that makes sense.

It's really gonna save you a lot of heartache and it might even get your client to take you more seriously.

And you're gonna get a lot more repeat orders.

And also less clients kind of dropping off, you know, after they order 50 leads, 100 leads, whatever it is and they don't continue on, that can be an issue.

So an expectations document or email is going to be very important for you.

Hope that helps, catch you later, bye-bye.