How To Reverse Engineer Ads From Your Competitors
People say that good artists borrow, but great artists steal. And that’s how I got banned from the Louvre. *Ba-dum tssshhhh* Jokes aside, when Picasso said “good artists borrow, but great artists steal”, that’s a pearl of wisdom we can apply to any craft, including lead generation. By “steal”, Picasso didn’t mean recreating a painting […]
Is Hot Weather Affecting Your Cost Per Lead?
No matter where you’re located around the world, the weather can affect online buying behaviour. Online buying behaviour definitely has a knock-on effect on the cost and quality of the leads you’re selling. While it’s not always scorching over here in the UK, heatwaves at this time of year are becoming more common. While we […]
The Dos and Don’ts of Using Stock Photos In Ads
How to use stock photos in ads… Working in the world of lead generation and Facebook advertising means using a lot of images. Especially if you’re running frequent split-tests and refreshing your creative every two weeks (as you should). Facebook Ad Manager provides plenty of images to choose from, including Shutterstock photos to use in […]
How to Create Great Looking Images For Your Ads
How To Use Canva As with many people working in lead gen, you likely use images in your Facebook ads, fan pages, website and social media. We all know that an eye-grabbing image and a decent headline can get you clicks. But if you’re looking to try something new for your ads, branding and landing […]
3 Unique Ways To Reduce Your Cost Per Lead
In the lead generation world, you’ll find thousands of articles telling you how to reduce your cost per lead and bump up your profits. Many of them contain some good and actionable advice, even if some get worryingly technical. And it’s easy to see why it’s such a searched topic; FlexxDigital is a lead generation […]
HOW TO USE SWIPE FILES FOR BETTER ADS
Sometimes, even the best creatives need a kick-start. Smart copywriters use various sets of tools to reach their content goals. One of these tools is called a “swipe file”. A swipe file is a set of templates a copywriter keeps on hand and refers to when starting a new project. These files can consist of […]
How To Build Your Following with Taboola and Native Advertising
Today I’m looking at Taboola, the content recommendation company. Many publishers use tools like Taboola and Outbrain to help readers discover more stories they’d be interested in, from that particular business or other sites. In 2015, Taboola raised $117 million in funding at a valuation just short of $1 billion. Watch the video to […]
How to Stop Your Pay Per Lead Agency From Getting Burnt in Hot Weather
A little bit of an unfamiliar face this week. I’m Gavin and I am in charge of the Facebook side of things here at Flexxable. So what exactly does hot weather do to your Facebook ads. So, it’s a question that a lot of lead generation agency owners ask and don’t always have the answers […]
An Introduction To Native Advertising
What is Native Advertising? Let’s start with what isn’t Native Advertising? If you are scrolling through your Facebook newsfeed or you are looking in the local newspaper or even a national newspaper you will see ads for people selling their services such as a plumber or an electrician, or someone, even a large bank explaining […]
