In today’s video, I talk a little bit about how we as a company go about reverse-engineering the market.

Just over a year ago my team and I decided to create what we call an ‘epic post’ explaining in fine detail how to reverse-engineer the market.

Back in 2017, I took a huge risk by offering leads for free!

We had an offer that was dialled in and I simply took a gamble by offering thirty companies 100 leads for free. It was the offer to end all offers. Out of those thirty, only ten got back to us and five of them stayed on as regular clients.

How do I land national clients?

There are multiple ways to land national clients with deep pockets, some easier than others and some more time consuming, but in this video, I explain the process I find to be the most effective.

The white-label model can sometimes be frustrating as it relies on a third party to deliver the required service or product before selling on to clients.

In this video, I give away some excellent examples of why the pay-per-lead model is a simpler and easier choice and I let you in on our hiring process for media buyers!

The offer that is running in the US has a lead to appointment ratio of 80%. It is blowing the market away!

One of the main problems that occurs in the pay-per-lead industry is getting clients to pay upfront for your leads.