Why I Offered Leads For Free

Back in 2017, I took a huge risk by offering leads for free!

We had an offer that was dialled in and I simply took a gamble by offering thirty companies 100 leads for free. It was the offer to end all offers. Out of those thirty, only ten got back to us and five of them stayed on as regular clients.

So from the ten clients who took us up on the offer, it cost £8,000 in ad spend and from those five clients who stayed on, we made £1.8 million in revenue!

That is insane!

Even though this went against every fibre of my being, taking that gamble really paid off because before going ahead I already knew the offer we were running was doing well.

So, if you’re interested in getting your hands on these templates and learning how everything works, then get in touch with [email protected]. I hope you enjoy the video.

Video Transcript

Hey, everyone, it's Dan Wardrope here at Flexxable.

I wanted to talk to you today about how I went against the grain and against every fiber in my body and I offered leads for free back in 2017 'cause I always say if you're working with new clients, you wanna make sure they have some skin in the game and you wanna make sure that you're not getting paid on a backend or anything like that because they're just not gonna take it seriously.

But we had an offer that was really dialed in around 2017 and we knew our leads were great.

We knew that we could sell leads for about £18. We knew we could generate them for about £8 and we knew that the clients loved these leads.

So what we did, and this took a lot of guts, is that I got my team to collate 30 of the best companies that we found in this industry and we went to Companies House, which is the UK companies register where we were able to see the directors of the company.

And sorry, I'm just trying to look for the actual stats here of what happened.

Yes, okay, so there was 30 letters that were sent out and we offered 100 leads for free to these clients. This was like the offer to end all offers.

But believe it or not, only 10 of those 30 companies got back. So the leads were costing us £18 and 10 clients got back and took us up on the offer.

It was a kinda one-to-one type deal. So we had to build the funnels for them and there was a lot of work involved. And my team worked really hard.

They didn't all come on together. It happened over three or four months but we ended up delivering those 100 leads to each of the 10 clients, which is £8,000 in ad spend.

And I think out of the 10 clients, what was the number here? Ah, there we go, half of them became recurring clients that went on to order from us for a very long period of time.

But get this, out of those five clients, we pulled in £1.8 million in revenue from them, which was insane back in those days.

So it cost us £8,000 to bring in 1.8 million pounds of revenue, and I think roughly, let's just say 50% of that was profit and it went a long way to me starting what we're doing now, getting into education, growing my agency, hiring more staff and essentially, just turning pro I guess.

And this was a big turning point for me and it came off a very risque move.

But for some of you people that have your offers dialed in and you know what you're doing, then this could potentially be a really good method for you to be able to really scale and grow your agency to these type of levels with one offer.

So if you're interested and you wanna talk about how you can get your hands on these templates that we sent out, these direct mail templates, how it worked, what it looked like and also getting your hands on all our funnels and creatives and their ability to be able to not only generate more leads for your clients but be able to generate 'em for less money on multiple ad networks, then you should reach out because we could make you a lot of money.

And we've seen this time and time again with hundreds of testimonials of people that have come into our program.

So natalie@flexxdigital.com is my right-hand gal. She's gonna be there to be able to talk to you about whether or not you've got the right type of offer to get this dialed in and whether or not we can help you.

We're putting together a few people that might be interested in this. So please do get in touch with her.

Natalie@flexxdigital.com and let's chew the fat and see whether it's a good fit. Okay, I hope you enjoyed this story and I'll catch ya later. Bye.