How to get bigger national clients

How do I land national clients?

This is a question that lands in my inbox all the time. And the answer to this is not a difficult one.

There are multiple ways to land national clients with deep pockets, some easier than others and some more time consuming, but in this video, I explain the process I find to be the most effective.

Yes, you can use automated emails, Linkedin outreach etc, but when you change the dynamic by having clients reach out to you, as opposed to reaching out to them, it makes all the difference as they are more engaged in what you have to offer.

So if you’re interested in learning how to hook those big national clients by using my proven methods, then get in touch with me at [email protected] and enjoy the video.

Video transcript

Hey everyone. How you doing? It's Dan Wardrope here from Flexible. 
 
 Today I wanna talk to you about how you get the really big clients those big national-level buyers that have very deep pockets that wanna order as many leads as as you can generate them, okay.
 
 I've heard this time and time again in my Paypal pay per lead career is "We have uncapped volume" the client says. "Make it work and we'll buy as many leads as we can," as we can.
 
 I know I hear that quite often, actually. I'm sure a few people that are listening to this video probably have as well.
 And it does happen quite a lot, right? But how do you land these really big clients? That's what, that's the million dollar question.
 And a lot of people that prospect and have learned how to do sales use what we call organic methods, right? So that, you know, let's not knock 'em.
 
 They have done really well for me in the past. And they've done really well for a lot of other people inside and outside of my program, okay. 
 
 Thing is, when you reach out to someone it changes the dynamic, as opposed to someone reaching out to you.
 
 Okay? So you're gonna close clients a lot higher and you're also going to get better quality when they're reaching out to you because they're much more engaged, okay? And the way that we do this, yes, cold email, LinkedIn outreach, automated outreach.
 
 Sopro all of that type of stuff we've done in the past, but the really big wins happen when you are able to drink from your own Kool-Aid as I put it and run some paid ads to generate a calendar booking appointments for clients in the industry that you want to land leads in, okay.Want to land clients in and sell leads to, all right? 
 
 So, that is the big turning point. When you are able to change the dynamic from you reaching out to them, to them seeing an ad, a highly targeted ad about what you're doing and then booking into your calendar, that changes everything. And the stats roughly look like this. 
 
 So if you'll if you'll have let's say you have a hundred calls booked in, okay. The rough, the rough cost per call is about 30 us dollars per call, on average.
 
 So you'll spend $3,000 in order to, on ads for that. 
 Out of those a hundred clients you'll land 20 of them, generally, as a rule of thumb. 
 
 You guys can work out the maths from there and what that looks like for 20, you know, when people start ordering leads and how many leads they order it's obviously an amazing investment for $3,000, okay. 
 
 You get 20 clients, and some of them are gonna be small, some are gonna be big, but we would say that roughly one in 10 of those 20 clients are going to be big, bigger boys bigger boys or girls that can order a lot of leads, all right?
 
 So out of those 20 leads, you'll have two big clients and the rest, the rest of the 18 will be combination of medium-sized and small, small-sized clients, okay? So for $3,000, let's forget about the 18 other clients.
 
 You're gonna have two clients that you've landed for 1500, two big clients that you've land for $1,500 each. And if you can have, you can deliver for those guys that'll be the best $3,000 you ever, ever invested. Okay, so of course we have all of this inside our program, and more.
 
 We're able to give you the ad copy, the creative, the landing pages, the hooks, the funnels, the calendar funnels that we have which will help get you started in in client acquisition, using paid ads, drinking your own Kool-Aid rather than doing it the other way round.
 
 So, if you're fed up of really kind of just relying on automated cold outreach and you're having small client conversation after small client conversation, then we can help change that.
 
 If you want to speed things up then, great. Okay, Natalie@flexxdigital.com see the email here on the screen.
 She's gonna talk to you a bit more about how this would work and whether or not it's gonna be a big fit for, a good fit for you, okay.
 
 So yeah, I hope that makes sense. I hope I've been clear with all of that and I hope you've enjoyed this video. Chat soon. Bye bye.