“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.

Speaking to my students each day really does open my eyes to the struggles we all face in lead generation at one time or another, and I love sharing how we can solve these problems!

https://youtu.be/_2nI1z5mPeQ Here’s the most common question that a new student asks me when they first join… What new niche should I move into now to do Pay Per Lead? This is where I will tell them to pull the handbrake

From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.

Don’t Panic.

There are various ways we can prepare for this.

I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.

When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.

Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?

There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.