ActiveCampaign: What To Know and Getting Started
With the likes of Facebook, YouTube and AdWords constantly demanding attention, it’s easy for marketers to forget more … Read more
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Just Accept It Now: The Creative Is King đź‘‘
 Okay, I’ll admit it. Facebook is being a total pain in the ass at the moment. People … Read more
How To Make Your Marketing Shine (Even With A Boring Offer)
Hi everyone. Today’s post is about taking a “boring” offer and dressing it up enough to get everyone … Read more
How To Reverse Engineer Ads From Your CompetitorsÂ
People say that good artists borrow, but great artists steal. And that’s how I got banned from the … Read more
Is Hot Weather Affecting Your Cost Per Lead?
No matter where you’re located around the world, the weather can affect online buying behaviour. Online buying behaviour … Read more
The Dos and Don’ts of Using Stock Photos In Ads
Working in the world of lead generation and Facebook advertising means using a lot of images. Especially … Read more
How to Create Great Looking Images For Your Ads
How To Use Canva As with many people working in lead gen, you likely use images in your … Read more
3 Unique Ways To Reduce Your Cost Per Lead
In the lead generation world, you’ll find thousands of articles telling you how to reduce your cost per … Read more
HOW TO USE SWIPE FILES FOR BETTER ADS
Sometimes, even the best creatives need a kick-start. Smart copywriters use various sets of tools to reach their … Read more
How To Build Your Following with Taboola and Native Advertising
Today I’m looking at Taboola, the content recommendation company. Many publishers use tools like Taboola and Outbrain … Read more
How to Stop Your Pay Per Lead Agency From Getting Burnt in Hot Weather
A little bit of an unfamiliar face this week. I’m Gavin and I am in charge of the … Read more
An Introduction To Native Advertising
What is Native Advertising? Let’s start with what isn’t Native Advertising? If you are scrolling through your Facebook … Read more
