If you’re a complete newbie to Pay Per Lead and want to learn how to start generating leads in the performance-based marketing game, I’ll be giving you a rundown on the basics.
You need to hire the right people for your Pay Per Lead Agency. We’ll explore the best hiring practices to help you grow a committed and talented team.
Google’s Universal Analytics is being phased out and replaced with GA4 in 2023. It’s important to start making the transition to Google Analytics 4 if you’re a lead gen running traffic to a website.
This guide will give you a few rules of thumb when it comes to charging realistic costs per lead. Figuring out your lead cost with the PPL model all depends on where you are in your PPL journey.
Ad networks are starting to impose regulations that a lot of lead gens are freaking out about! Let’s delve into Facebook Ad compliance and what that means for the future of lead generation.