This guide will give you a few rules of thumb when it comes to charging realistic costs per lead. Figuring out your lead cost with the PPL model all depends on where you are in your PPL journey.
Ad networks are starting to impose regulations that a lot of lead gens are freaking out about! Let’s delve into Facebook Ad compliance and what that means for the future of lead generation.
This week I went through some of the most asked Pay Per Lead questions in my Facebook Group, “The Pay Per Lead Ninjas”. Let’s get into these Pay Per Lead questions.