The Pay Per Lead Model vs Retainer Contracts 

pay per lead model

https://www.youtube.com/watch?v=jMSmHSq2O5Q All businesses need a steady supply of leads to get by. That’s pretty obvious.  But for the people who generate those leads – the PPC professionals, the agency owners and the freelancers – matters are more complicated.  What’s the best way to market their services? Do they work on retainer contracts, or do they […]

Dan Wardrope’s Pay Per Lead Course Review: Matt Tenney 

Dan Wardrope' Pay Per Lead Course

https://www.youtube.com/watch?v=nfZmMz74pkU Matt had spent the last six years carving out a very successful career as a professional speaker. However, with a new addition to the family on the way, Matt wanted to stay in more and travel less. Once he’d started Dan Wardrope’s Pay Per Lead Agency Blueprint course, he knew that building his own […]

Using a Virtual Assistant as a Pay Per Lead Growth Hack 

Using-Virtual-Assistants-As-A-Pay-Per-Lead-Growth-Hack

You’ve been working with the Pay Per Lead model for a while now, and business is thriving. But still… you could be doing more. More leads, more clients, more profit. If only there were more than 24 hours in a day…  Looking for a way to supercharge your Pay Per Lead agency? It could be […]

Flexxable Pay Per Lead Course Student Review: Graham Cox 

Flexxable-Pay-Per-Lead-Course-Student-Review 

Graham had been generating leads for five years, only to find that his business was unscalable. Since he took my Flexxable Pay Per Lead course, he’s well on his way to making $250,000 per year within the next twelve months.  Before Graham Cox Found My Flexxable Pay Per Lead Course  Before Graham found my Flexxable […]

3 Ways To Charge Clients For Your Leads | PPL Model 

charge clients

https://www.youtube.com/watch?v=mjuEAQPW90k There are three key ways to charge clients for leads on the Pay Per Lead Model.  So, first up…  Charge Clients Using The “Front End” Model This is the best option if you’re working in an industry you’ve already got experience in. It’s also the most used method of charging clients at Flexxable – […]

7 Steps To Handling Lead Quality Complaints

7-Steps-To-Handling-Lead-Quality-Complaints

You’ve got your Pay Per Lead model working for you like a well-oiled machine. But if your client isn’t used to working large volumes of leads properly, you may have to deal with some complaints about lead quality. Here’s how to handle them while keeping both you and the client happy as clams at high […]

How To Use Marketing Quizzes In Your Lead Generation Strategy 

When it comes to ads, people have no more control over what they see than they have over the weather.  In fact, people who are active online get bombarded with up to 10,000 ads every single day.  Being constantly inundated with information and marketing messages causes the brain to short-circuit. In an effort to block […]

5 Ways To Sell Leads To Pay Per Lead Clients 

sell leads

https://youtu.be/CdybnRzGcT8 One of the most common questions I get asked, by anyone new to the Pay Per Lead model, is: “how do you sell your leads onto clients?”  As you can tell by the title of this post, there’s more than one answer.  I’m going to keep this post relatively short today, as I don’t […]

What To Ask Your Pay Per Lead Client Before Getting Started

interview PPL clients

Closing a client is only the first step in the lead generation process.  Whether you’re on a retainer contract or the Pay Per Lead model, you probably feel excited when you bring a new client on board. You want a mutually beneficial relationship, one where the rewards are prevalent on both sides.  To build this […]

How To Reverse Engineer Ads From Your Competitors 

reverse engineer

People say that good artists borrow, but great artists steal. And that’s how I got banned from the Louvre. *Ba-dum tssshhhh*  Jokes aside, when Picasso said “good artists borrow, but great artists steal”, that’s a pearl of wisdom we can apply to any craft, including lead generation. By “steal”, Picasso didn’t mean recreating a painting […]

10 Tips To A Healthy Facebook Fan Page For Your Business 

fan page health

Having a business fan page on Facebook is a smart move. With 2.41 billion active users on Facebook, a business fan page is the best way to get your brand noticed by your audience.  Within the 2.41 billion users, there are over 7 million active advertisers on Facebook, and 60 million business and brand fan […]

How To Say No In Business And Still Be A Winner 

How-To-Say-No-In-Business-And-Still-Be-A-Winner

  For a one-syllable word, it can sure be hard to say no. It’s probably up there with “sorry” and “I was wrong”.  No is laden with implied conflict. That’s why we struggle to say it even when we really don’t want to do something, like, “would Sir like to take a look at the […]