TAKE TIME OFF AND GET MORE STUFF DONE
As business owners, we’re woefully guilty of neglecting our holiday days, choosing to push back on family time until we’ve got all the work done. Though it’s an admirable sentiment, delaying relaxation for too long can be bad for your physical health, mental health and work ethic. These are all the ways working too hard […]
FULLSTORY: FIRST WEEK REVIEW
Designed to be the “smartest, fastest, easiest way to improve your user experience”, FullStory is an app that captures all your customer experience data in one easy-to-use platform. With every click, keypress, and page transition automatically indexed, a FullStory user will be able to see what happens on their site through the eyes of a […]
THE NO #1 SECRET TO MAKING YOUR TEAM MORE PRODUCTIVE
… Without threats, bonuses or increasing working hours. If you’re finding that more tasks are starting to “slip under the radar”, there’s confusion in the office about who is supposed to be doing what, or that your “To Do” list consists of about six separate email chains, it’s time to start looking at task management […]
COLD CALLING ISN’T DEAD: HOW TO GET IT RIGHT
Hi guys. My name’s Milo, and I’m the Campaigns Manager here, at Flexxable. We’ve had quite a few questions come in about cold calling, cold email and other “borderline” marketing strategies, so I thought I’d start with the classic: DOES COLD CALLING STILL WORK, OR SHOULD I GIVE IT UP? I believe I’ve answered this […]
YOUTUBE PRE-ROLL ADS: DO THEY WORK? (YES, THEY DO)
YouTube pre-roll advertising is one of the most innovative methods of digital marketing available today. Pre-roll, or in-stream, ads are the adverts you see before YouTube shows you the video you’ve searched for. These vary in length: some last for five seconds and are unskippable, other run for 30 seconds to a couple of minutes, […]
RETAINER CONTRACTS SUCK! HERE’S WHY
A retainer agreement is a contract where a client retains access to your professional services on an ongoing basis. These contracts are prevalent in the agency world. The client pays you a fixed amount every week or month, in return for a service you agree to in advance. Some people claim that these agreements are […]
COMPANION LABS: FIRST WEEK REVIEW
Companion Labs is a “plug & play” tool, designed to help optimise Facebook campaigns with the tightest budgets. Called Companion Labs as it’s meant to act as a “companion” to all your other Facebook optimising tools, CL complements features such as Ads Manager and Power Editor. The app works in three ways: 1. It grades […]
Our B2B Book is Almost Ready To Run!
OUR B2B BOOK FOR BUSINESS OWNERS IS ALMOST READY TO RUN! We’re very excited to say that our new B2B book for business owners is almost ready to print. Over the last three months, my copywriter and I have been developing ideas and concepts concerning B2B lead generation and putting them into a book. This […]
HOW TO USE SWIPE FILES FOR BETTER ADS
Sometimes, even the best creatives need a kick-start. Smart copywriters use various sets of tools to reach their content goals. One of these tools is called a “swipe file”. A swipe file is a set of templates a copywriter keeps on hand and refers to when starting a new project. These files can consist of […]
HOW TO APPLY KANBAN THINKING IN THE WORKPLACE
WHAT IS KANBAN? Kanban is a very simple concept using Post-It notes and a whiteboard. First off, divide your whiteboard into five columns: Backlog To do In progress Testing Done These sections are pretty self-explanatory. Next, assign each member of your team a different colour Post-It notepad. The aim is for the team to write […]
GDPR FOR LANDING PAGES: TICKING THE BOXES
When you wake up in the morning, data security and privacy policies probably aren’t the first things on your mind. In fact, most people I know avoid the yawn-worthy topic altogether. Unfortunately, since 25 May 2018, these issues have been pushed to the forefront of every business owner’s concerns. Consumers see the impact of GDPR […]
30-MINUTE MARKETING: PERSONAL COACHING WITH DAN
WHY PAY FOR PERSONAL COACHING? Have you had coaching before? If not, you could be limiting your career’s progress. When starting out, nobody thinks of hiring a coach. It’s like admitting defeat; the only people who pay for extra help are those struggling beyond their ability to cope – aka, the underachievers. BUT: Even if […]
