Today, I’d like to talk about a discussion I had during one of my Pay Per Lead Blueprint calls.

There is a guy from Oz, who has been attending the calls for two years now…. I always enjoy chatting with him.

What surprised me was that he mentioned he was worried about his lead quality.

Today, I’d like to talk about the appointment setting funnel we’re running in my US agency, which focuses on insurance.

The way it works and why it’s so powerful is because you’re able to sell leads and appointments.

“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.

Speaking to my students each day really does open my eyes to the struggles we all face in lead generation at one time or another, and I love sharing how we can solve these problems!

https://youtu.be/_2nI1z5mPeQ Here’s the most common question that a new student asks me when they first join… What new niche should I move into now to do Pay Per Lead? This is where I will tell them to pull the handbrake

From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.

Don’t Panic.

There are various ways we can prepare for this.