The Transition: Looking For New Angles Into Markets
Hi everyone! Today’s post is going to be more video-based than writing, as I can show you what I mean clearly on screen. I’ve included a transcript of the video below for you to follow. Enjoy! Dan. Video Transcript Hello, everyone. Today I want to talk to you about what we call “the transition” within […]
The Pros and Cons of Twitter Ads
https://www.youtube.com/watch?v=S2yFM9nBKxY&feature=youtu.be Today’s post is all about the pros and cons of Twitter ads. Let’s go through them together to see if Twitter could be the right advertising platform for you. But first… Why You Should Never Depend On One Advertising Platform This year has certainly thrown some curveballs my way – especially when it comes […]
Using Emojis In Your Facebook Ads 😍 🔥
https://www.youtube.com/watch?v=B50Z297Bdi4 What would we do without those little yellow faces? Gone are the days where we had to put real thought into the written word or, God forbid, express our emotions. Emojis are hardwired into all forms of communicative technology and, whatever the figurative weather, we can now see how a person’s feeling with one […]
Flexxable: What We Have Learned In 2019
Happy holidays, everyone! Full of good cheer, it’s time to run through the last twelve months and summarise what Flexxable’s learned in 2019. So, let’s get started. 1. We’ve Had A Lot of Ups and Downs With Facebook This year has certainly thrown some curveballs my way – especially when it comes to Facebook. Over […]
How To Use Cross-Selling In Your Sales Funnel
What Is Cross-Selling? Cross-selling is a sales technique used to get a customer to buy another product that’s related to what they’ve bought already. OK… How’s That Different To Upselling? Upselling is a little bit different, though it’s another great strategy to get customers to buy additional products or services. When you’re upselling, you’re asking […]
7 Top Tips To Survive Being A PPC Agency Owner
Let’s face it. All of us want to think of ourselves as being emotionally well-adjusted. But even for someone in a low-stress job, every day has its little ups and downs that affect us emotionally. For a PPC agency owner, these emotional ups and downs are on steroids. There’s an explanation for this, and […]
ActiveCampaign: What To Know and Getting Started
With the likes of Facebook, YouTube and AdWords constantly demanding attention, it’s easy for marketers to forget more traditional advertising strategies, such as cold calling and email. Many, in fact, are under the impression that email has had its heyday. However, if you’ve used this strategy for long enough, you’ll recognise its sheer power at […]
Using YouTube In Your Lead Generation Strategy
This is a post of two parts. First of all, a little about my lead generation agency, Flexx Digital. About Flexx Digital Flexx Digital is a “Pay Per Lead” lead generation agency. I’d been doing lead generation for a while, trapped in an eternal and nerve-shattering cycle of cold-calling clients and pitching retainer contracts. When […]
How To Use Motion Graphics In Your YouTube Ads
If you regularly check up on my content, you’ll notice that almost all of my videos involve me standing in front of a whiteboard and talking. That works, as many of the videos I make are to help and educate fellow Pay Per Lead marketers. But, helpful though they are, watching even ten minutes of […]
How To Optimise Your YouTube Advertising Campaign
So, you may have already put up a YouTube ad campaign or two and found some level of success. Great work – you’re already leaps and bounds ahead of other business owners who refuse to use video at all. (Why? Are they mad?) But if your campaigns have started to plateau, it may be time […]
How To Create New YouTube Ads For An Existing Campaign
So, you’ve already got some YouTube ads up and running, and they’ve been doing exceptionally well. First off – well done you. But as with Facebook (boo! hiss!), YouTube ads also have a shelf-life. A video ad can last a couple of months, but when the CPV or CPL spikes, it could mean the audience […]
5 Ways To Cut Your Cost Per Lead on YouTube
So, I’ve already told you that YouTube advertising is the best thing since sliced bread. If you’re new to this YouTube series of mine, I’ll add some links at the bottom of my post. For those of you who read and watch my stuff on the regular, today’s blog is about how to cut your […]
