Finding Your Niche Within A Niche
I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.
When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.
How To Give Clients An Instant ROI
Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?
There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.
How To Increase Your Lead Quality
When it comes to providing leads for clients, quality is key.
One of the biggest problems people face in the pay-per-lead business is clients saying the quality isn’t there.
The contact rate is there, but the quality isn’t right.
What Your Clients Should Expect From You
Client expectation is a crucial factor when it comes to pay-per-lead.
You have to explain to your clients what they can expect by purchasing leads for you.
If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.
Is Hot Weather Affecting Your Cost Per Lead?
Let’s talk about the weather.
We’ve been hearing a lot of people this year talk about how their cost per lead has spiked due to the hot weather.
People become a lot more social when the sun comes out and are outside more, and on their phones or computer less, so this ultimately pushes up the cost of traffic and cost per lead.
Creating HTML5 Ads With Creatopy For Lead Generation
Today we have a handy tutorial from my Graphic & Web Design Manager Alan Cotter.
Alan will be demonstrating how to create HTML5 ads using the site Creatopy.
Discovering Your Audience With Google Analytics
Hello everyone. Today’s video is a bit different.
My Senior Account Manager Graham Connolly will be giving you some great insight into Google Analytics by explaining what audience you should be targeting on Google.
What An Authority On Facebook Advertising Thinks Of Us
After getting the go-ahead for my vaccine, it made me think of how well the government has handled this and how fast they’ve rolled it out.
It also got me thinking of what Keith Krance said about our Pay-Per_lead model. He said (this is one of the most elegant, scalable business models) he’s seen.
That is pretty cool!
How We Reverse Engineered The Market
In today’s video, I talk a little bit about how we as a company go about reverse-engineering the market.
Just over a year ago my team and I decided to create what we call an ‘epic post’ explaining in fine detail how to reverse-engineer the market.
Why I Offered Leads For Free
Back in 2017, I took a huge risk by offering leads for free!
We had an offer that was dialled in and I simply took a gamble by offering thirty companies 100 leads for free. It was the offer to end all offers. Out of those thirty, only ten got back to us and five of them stayed on as regular clients.
How to get bigger national clients
How do I land national clients?
There are multiple ways to land national clients with deep pockets, some easier than others and some more time consuming, but in this video, I explain the process I find to be the most effective.
Don’t Hire White Label Agencies, Hire In-House Instead
The white-label model can sometimes be frustrating as it relies on a third party to deliver the required service or product before selling on to clients.
In this video, I give away some excellent examples of why the pay-per-lead model is a simpler and easier choice and I let you in on our hiring process for media buyers!
