Discovering Your Audience With Google Analytics

Discovering Your Audience With Google Analytics.

Hello everyone. Today’s video is a bit different.

My Senior Account Manager Graham Connolly will be giving you some great insight into Google Analytics by explaining what audience you should be targeting on Google.

This is a very useful tool, as it allows you to track audience interests and collect that data on Google Analytics.

I hope you find this video to be informative, so you can start hitting it hard with audience targeting.

I hope you enjoy today’s video. Please get in touch with [email protected] if you would like to know more.

Video transcript

Hey, guys, in today's video, I just wanted to quickly show you a pretty cool tool that some of you might know about, some of you might not on google analytics that can basically give you a lot of great insights into what audience you should be targeting to on Google.

So I'm just going to show you how to do it.

So you got to make sure you've got a good Google analytics container obviously, a lot like this and then the two things you wanna do first when setting it up.

So you want to make sure you go to admin and property settings, and then you want to scroll down to the bottom and make sure this is set to on which allows you to track people's interests in Google analytics which is the enable users metric in reporting.

So now that that's turned on. You can start to, and this one as well I think both you need on this one as well enable demographics and interest reports.

And this is the important one to have on because you basically want to make sure you're collecting that data so you can see it.

Okay. So once you've done that, you can then you'll go to goals.

Then you want to set up your goals.

So it'd be a lead or something like that. We have a lot in here we don't use, but yeah you want to set up the goals.

So once you've done that and you're starting to get in a lot of data, then you can go to audience, interests.

And then you've got these two options: affinity categories and in-market segments obviously this is your affinity or auditors.

This is your in-market audiences. Pretty good to affinity categories. You want a really big data range up as long as it's been getting the data, then that should be fine.

You want to select the conversion that you want to check for as fast as the shadow page view and then it will show you how many goals has come from each affinity or audience, which obviously is pretty good when you're trying to find one where trying to find an audience to target and that's going to yield good results.

So I tend to use a combination of the conversion rate and the amount of completions.

So the conversion rate is crazy about that.

So you can see, you can see, I think it's about 1000 out of 4,000 people in lifestyles and hobbies, pet lovers.

So obviously I target, I try and target that one.

It's just, you're, you're trying to look for a good balance in a good conversion rate at a very high number of goal orientations.

And same again in, in market, you can check in here.

So something to bear in mind is that a conversion it might actually end up in a few different audiences.

So that's why it looks like there's loads. So these ones here are possibly wouldn't target yet purely because it's such a low, low level of conversion.

So I'd probably scroll down that this one has got quite a good amount of conversions for a good conversion rate So basically, yeah, this is it.

It's a great tool to use, to be able to find yourself some some good audiences in Google.

It's very simple to use. As I said, you've just got to make sure that you've checked that box in your admin section and your properties or your property settings and that you've created your goals, which you know are based off of well, based off of your own... think I'll show you quickly.

So go into custom, and then we on this bit, you just want to name it and you, what you want to set destination.

And this one, you want a regular expression schedule which we'll try to page and then you can even verify this goal to make sure that it's working is per se goal set up.

So yeah, I'd get that set up ASAP and then you can start really hitting it hard on the audience targeting in Google.

Okay. Cheers guys.