The Top 4 Facebook KPIs To Track And Monitor
If you’re a PPC agency owner looking to generate thousands of top-quality leads for your high-ticket clients, Facebook is the place to start running and optimising your ads. Hopefully, most of you are using Facebook ads already. However, for those of you just starting out (or even some of you who’ve been using Facebook […]
Short Copy Vs Long Copy: What Converts?
“Short copy or long copy?” is one of the most frequently asked (and fiercely fought over) questions in the copywriting world. David Ogilvy, the “Father of Advertising”, once said: “The more you tell, the more you sell.” Ogilvy’s skills far surpass my own, and I’m not one to argue with a master. In this […]
Excluding Lookalike Audiences: Advanced Facebook Targeting
https://www.youtube.com/watch?v=yV1Zt7WV_gs&feature=youtu.be A few short weeks ago, I wrote a post waxing lyrical about Facebook lookalike audiences and their numerous targeting opportunities. If you haven’t seen it, you should. Check it out here. Today, I want to take on lookalike audiences from a slightly different angle. That angle is, controversially, excluding them from your retargeting strategy. […]
Lookalike Audiences – Facebook Ads Strategy (2019)
What Are Lookalike Audiences? For those unaware of this nifty little Facebook advertising strategy, lookalike audiences are people who are likely to be interested in your product, service or business, because they already closely match your best existing customers. Essentially, lookalike audiences go far beyond the usual targeting options, such as demographic and geographic. In […]
CPA – What You Need To Know In 2019
It’s 2019, and marketers are continually looking for new ways to reduce their CPA on Facebook. Facebook is a vital platform for advertisers for many reasons, including the powerful targeting options and cheap ad costs. Of course, your ad costs are going to be based on many different factors, including your industry, the audience […]
How To Use The Facebook Pixel For Better Quality Leads
The Facebook Pixel Is Vital To Your Success If you’re going to use Facebook ads, as I hope you are either doing or will, the Facebook pixel is a vital tool you should start using right away to get the most out of your budget. Without the Facebook pixel, you’re limiting your target options, […]
COMPANION LABS: FIRST WEEK REVIEW
Companion Labs is a “plug & play” tool, designed to help optimise Facebook campaigns with the tightest budgets. Called Companion Labs as it’s meant to act as a “companion” to all your other Facebook optimising tools, CL complements features such as Ads Manager and Power Editor. The app works in three ways: 1. It grades […]
FROM 10 TO 100: 10x THE LEADS FOR THE SAME COST OR LESS
If you’re a PPC consultant or a business or agency owner, I want to talk to you about scaling your Facebook campaigns to go from 10 leads a day up to 100. This will all be for the same cost or even less. It’s literally no sweat off your back. If you’re a PPC consultant […]
The Beginner’s Guide to the Facebook Pixel
Hi guys. My name’s Graham, and I’m one of the PPC Account Managers, here, at Flexxable. We’ve had quite a few questions come in about Facebook advertising, so I thought I’d start with the one thing most people have trouble with. The topic today is: How To Install The Facebook Pixel First thing’s first. Before […]
How to Hack The Facebook Algorithm… Legally
Today we’re going to talk about a very sneaky little ad hack we’ve been using in our agency for the last six months. In fact, I can’t believe Facebook hasn’t cottoned on. Trust me, it’s something pretty cool, and I think you’re going to find it invaluable. You can implement it within your own agency […]
How to Craft Facebook Campaigns When You’re Beginning Lead Generation With a Client
When you haven’t got any data you’re starting from scratch and you want to get leads for the cheapest possible cost per lead, and you want to get them quickly and you want to supply and fill orders. When you’re starting, you don’t know what’s going to work yet. So what I would always recommend […]
5 Things I Wish I Had Known About Facebook Advertising
We’ve been running Facebook ads for just over probably four years now and the five things I’m going to talk about today, I wish I knew about back then when we started. We’ve spent probably close to $5 million on Facebook ads, so we’ve learnt a lot over the years. So this post might save […]
