Client expectation is a crucial factor when it comes to pay-per-lead.

You have to explain to your clients what they can expect by purchasing leads for you.

If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.

Let’s talk about the weather.

We’ve been hearing a lot of people this year talk about how their cost per lead has spiked due to the hot weather.

People become a lot more social when the sun comes out and are outside more, and on their phones or computer less, so this ultimately pushes up the cost of traffic and cost per lead.

Today we have a handy tutorial from my Graphic & Web Design Manager Alan Cotter.

Alan will be demonstrating how to create HTML5 ads using the site Creatopy.

Hello everyone. Today’s video is a bit different.

My Senior Account Manager Graham Connolly will be giving you some great insight into Google Analytics by explaining what audience you should be targeting on Google.

After getting the go-ahead for my vaccine, it made me think of how well the government has handled this and how fast they’ve rolled it out.

It also got me thinking of what Keith Krance said about our Pay-Per_lead model. He said (this is one of the most elegant, scalable business models) he’s seen.

That is pretty cool!

In today’s video, I talk a little bit about how we as a company go about reverse-engineering the market.

Just over a year ago my team and I decided to create what we call an ‘epic post’ explaining in fine detail how to reverse-engineer the market.