Everyone is aware of the ‘Bright Shiny Object Syndrome.

We all love to focus our attention on what’s new and current regardless of whether it’s actually worth our attention.

More often than not it isn’t that valuable to us and ultimately distracts us from what we really should be focusing on.

Today’s video is all about finding different ways to create advertising hooks for your campaigns.

This will help you to create awareness of a problem your ideal customer is facing AND provide them with a solution.

I would like to share with you what was going through my mind when I heard about Google’s FCA certification requirements for lead gens in the UK (coming 1st of Sep 2021).

The first thing I thought when I heard about this was, oh no, another problem to deal with.

The world is ending!!

I’m not going to recover from this!

Today I want to discuss the ‘holy grail’ of marketing funnels that we’ll talk about in the webinar on August 25th.

The holy grail is not easy to find, so why do I call it that?

As pay per leaders in performance-based marketing, the biggest problem we face is selling leads to small companies.

Google, FCA Authorisation, Regulation and The Future Of Lead Gen Brands in the Financial Services Industries

Many of you may know that Google announced a few weeks ago that from the 1st of September any lead gen brand (in the UK) running ads will need to have FCA authorisation.

This has really thrown a spanner in the works, and to be honest it’s a complete mess.

Are you a lead generator who is charging for leads on a Pay Per Lead basis?

But the difference between what you are getting them for and selling them for, is less than 50%?

In this video, I go over one of the ways you can improve your lead quality to help charge your clients more, per lead.