Cutting down our Cost Per Lead can be a tough one. You may be used to making small optimisations and hoping for a big drop in your Cost Per Lead.

Learning the best way to start cold prospecting for a new client can be confusing. You may have already gone through this process before.

Closing on the phone. It can be intimidating. Sometimes there’s desperation when it comes down to the point of closing.

The predicament of ending a relationship. It’s always a difficult decision to make. Sometimes a relationship has to end, if it doesn’t meet your needs.

Thinking outside the box is something we are told to do anytime we are struggling with ideas. It can be difficult to find new ways to do things. It can also be kinda scary sometimes too.

Understanding how lead segmentation works is vital to take advantage of the opportunity in the lead generation market, particularly in the B2B space.