Excluding Lookalike Audiences: Advanced Facebook Targeting
https://www.youtube.com/watch?v=yV1Zt7WV_gs&feature=youtu.be A few short weeks ago, I wrote a post waxing lyrical about Facebook lookalike audiences and their numerous targeting opportunities. If you haven’t seen it, you should. Check it out here. Today, I want to take on lookalike audiences from a slightly different angle. That angle is, controversially, excluding them from your retargeting strategy. […]
The Ultimate Guide To Lead Generation | Our B2C Book
It’s not just blogs and video tutorials produced at Flexxable, it’s books now too! Introducing Dan Wardrope’s new book, The Ultimate Guide to Lead Generation for B2C Business Owners. No fluff, just actionable advice. This book contains everything Dan’s learned over six years of running a successful digital marketing agency. 👉 Another […]
3 Unique Ways To Reduce Your Cost Per Lead
In the lead generation world, you’ll find thousands of articles telling you how to reduce your cost per lead and bump up your profits. Many of them contain some good and actionable advice, even if some get worryingly technical. And it’s easy to see why it’s such a searched topic; FlexxDigital is a lead generation […]
Valentine’s Day Marketing | Show Your Clients You Love Them
It’s Valentine’s Day, and love is in the air! If you’re a PPC agency owner, you’re probably aware you should show your client relationships some love. Sometimes we get so caught up in the thrill of the chase, the lead generation and our rising ROIs, that we forget businesses are built on the strength of […]
How To Close A Sale On The Phone: 5 Tactics
https://www.youtube.com/watch?v=u2k4-2Jwle0 “You hear me? A-B-C.A- Always,B- Be,C-Closing.Always be closing, always be closing.” Blake, Glengarry Glen Ross, 1992 After a few hundred unsuccessful sales calls (or usually more like a few dozen), it isn’t hard to see why so many agency owners give up selling via phone in disgust. They tell themselves that selling over the […]
3 Facebook Ad Hacks That Will Convert Like Crazy (2019)
When it comes to Facebook ad hacks, most people stick to the same old, same old. Usually, I see nuggets of advice like, “make sure you use a clear picture!” While this is good info (at its most basic), I’d be sincerely worried about any serious marketer who put up a pixellated image in […]
Lookalike Audiences – Facebook Ads Strategy (2019)
What Are Lookalike Audiences? For those unaware of this nifty little Facebook advertising strategy, lookalike audiences are people who are likely to be interested in your product, service or business, because they already closely match your best existing customers. Essentially, lookalike audiences go far beyond the usual targeting options, such as demographic and geographic. In […]
Lead Generators! Stop Giving Away Free Trials – And Do This Instead
Free trials suck. And here’s why… No one likes doing work for free. Sometimes, though, it’s necessary. A musician will play a free gig, or a writer will knock off a couple of free articles, all in the name of exposure. The idea behind this is simple: get yourself out there, show them want you […]
How A LeadsHook Quiz Generated 250,000 Leads In A Year
Why A Quiz Is A Marketer’s Secret Weapon Did you know that the average quiz gets over 1900 shares? (SurveyAnyPlace.com) Quizzes are one of the most addictive and shareable content forms out there. We use them for procrastination, to learn more about ourselves, to get a boost of serotonin when we get a favourable outcome, […]
Goodbye to Berlin
Arriving In Berlin It’s 10:55pm at Schönefeld Airport, Berlin. We stumble out of the harsh lights and automatic doors in dribs and drabs; some of us have been delayed by passport control, some of us are mewling for a nearby toilet, and some of us, so it seems, inexplicably like hanging around dead-time airports. The […]
How To Use The Facebook Pixel For Better Quality Leads
The Facebook Pixel Is Vital To Your Success If you’re going to use Facebook ads, as I hope you are either doing or will, the Facebook pixel is a vital tool you should start using right away to get the most out of your budget. Without the Facebook pixel, you’re limiting your target options, […]
WHY HAVING A MENTOR CHANGES EVERYTHING
We’re all the heroes in our own story. And, though our stories may not involve battling dragons or winning a Herculean-type quest, we all have our hills to climb, temptations to thwart, and goals to accomplish. But the hero never works alone. Harry had Dumbledore. Bilbo had Gandalf. Mowgli had Baloo and Bagheera and Akela. […]
