Google, FCA Authorisation, Regulation and The Future Of Lead Gen Brands in the Financial Services Industries

Many of you may know that Google announced a few weeks ago that from the 1st of September any lead gen brand (in the UK) running ads will need to have FCA authorisation.

This has really thrown a spanner in the works, and to be honest it’s a complete mess.

Are you a lead generator who is charging for leads on a Pay Per Lead basis?

But the difference between what you are getting them for and selling them for, is less than 50%?

In this video, I go over one of the ways you can improve your lead quality to help charge your clients more, per lead.

Pay Per Lead Versus Pay Per Show Versus Pay Per Appointment?

There has been a lot of ‘chatter’ of late about all these different ‘Pay Per’ biz models. Enough to confuse me, so I thought it was worth me chiming in with my thoughts! (‘Cause we are the original ‘Pay Per Lead’ guys, and a lot of our stuff has been copied.)

In this video I talk about the pro’s and con’s of each model, and what you should do!

A couple of weeks back I mentioned how I might share how to set up our appointment setting funnel if there was enough interest…

And fair play to you lot, you didn’t hold back 😅 I was inundated with requests, so no turning back now! I’m a man of my word.

Possibly one of the most popular questions I get asked on a daily basis:

Unbounce or Go High Level…

Which is better?

However, I think the question being asked is flawed. It should be:

Which is better FOR ME?

I got the chance to have another catch up with one of my most successful students Gavin Thorne MD of Stixx Digital!

We get to find out what Gavin has been up to these past two and a half years! Since our first discussion back in 2019 and how much he has improved with his lead Gen Business.