The DON’TS Of YouTube Advertising
With 1.5 billion active users, advertising on YouTube is a great way to generate brand awareness. Flexx Digital Ltd, my lead generation agency, has been running YouTube ads for almost a year now, and I’m astounded by the results. The cost per lead and general lead quality are beyond compare. The great thing about TrueView […]
How To Structure Your YouTube Ad Campaign
Today’s post is all about your YouTube campaign structure. I think my video will explain YouTube campaign structure better than I can on paper, but here’s a quick intro. NOTE: When I talk about YouTube ads in this post, I mean TrueView ads. They’re the skippable ones, that give you the option to move to […]
5 Top Tips For Quick And Profitable YouTube Ads
I’m 100% on the YouTube advertising wagon at the moment. Seriously, I can’t get enough of the second biggest search engine on the planet. If you’ve read my Introduction To YouTube Advertising post, you’ll know some pretty awesome stats about the platform. If not, here’s a quick recap: YouTube is actually classified as a […]
Flexxable Review – Why Join Our Program
Hello everyone. I’m Dan Wardrope, the founder of Flexx Digital Ltd (my pay per lead agency) and Flexxable (Flexx Digital’s training-division twin). Today I’m going to write a COMPLETELY UNBIASED review of my Flexxable course. But first, if you want: ✔️ To run a Pay Per Lead agency with 7 clients or less, making 10x […]
Introduction To YouTube Advertising For Lead Gen Agencies
So, you want to learn how to advertise on YouTube, ey? If not, why not? Here’s an introduction to YouTube advertising for lead generation agencies (or anyone, really). My next post is going to be more about the technical stuff but. For now, I’ll tell you why advertising on YouTube is 100% a fabulous idea […]
The Good And Bad News About Media Buying
Good afternoon, everyone! It’s 2:23pm on Friday 8th November. I’m Dan Wardrope, and I have some BREAKING NEWS. The Tyranny of Media Buying Has Fallen. The Old Skills Are Dead. The New Ways Are Rising. Depending on whether you’re a hardcore media buyer or not, this could be bad or good news. I’m writing this […]
Setting Goals For Your Pay Per Lead Agency
Out of every single awesome idea in the world, how many manage to become a reality? It’s way, way less than you think. Take an average weekday. You wake up and decide that TODAY IS THE DAY. You’re going to get into work early and SMASH it You’re gonna go to the gym and […]
Some Pay Per Lead Niches To Avoid At All Costs
Pay Per Lead Niches… I’ve been running Flexxable for just over a year now, and we have a free Pay Per Lead group on Facebook called the Pay Per Lead ninjas. If you haven’t seen the latter, check out Facebook ASAP. They’re a great community to be part of, and I’ve seen so many fresh ideas.
Just Accept It Now: The Creative Is King 👑
Okay, I’ll admit it. Facebook is being a total pain in the ass at the moment. People across the globe are getting their ad accounts banned, and business owners are starting to suspect the worst: online advertising is dying. If you’re one of those people, I kinda understand. But I have to say that […]
How To Make Your Marketing Shine (Even With A Boring Offer)
Hi everyone. Today’s post is about taking a “boring” offer and dressing it up enough to get everyone excited. Let’s use car finance as an example. It’s pretty hard to get worked up over something like car finance. It’s not a luxury, it’s a necessity – kind of a “necessary evil”. Trouble is, too many […]
How To Write Awesome Advertorials That Sell And Sell
There’s always going to be some business owner with a horror story along the lines of “Facebook ads don’t work”. In fact, according to a 2017 study conducted by Weebly, as many as 62% of small business owners feel like their Facebook ads are failing. The main complaint is that Facebook ads don’t generate […]
Dayparting On The Pay Per Lead Model
Dayparting sounds like something from a crusty sci-fi novel, but it’s a legit marketing term that everyone should know about. Dayparting and its Benefits Dayparting is like Facebook’s (or Instagram’s, or Twitter’s – any ad platform, really) version of Happy Hour, but tailored only to you and your campaigns. It’s the times and […]
