Dan Wardrope’s Student Interview: Stephen Craven

  In today’s video, I sit down and talk with one of my course members Stephen Craven about his journey transitioning from a retainer to a pay per lead business model.  Stephen joined my Pay Per Lead Agency Blueprint course just six weeks ago. As you know, A lot has happened since then… That is […]

Fan Pages and Pay Per Lead

In today’s video, I discuss whether it’s better to advertise through a fan page that you own or your client’s fan page. What I cover: Why I always recommend using your own Facebook Fan Page The best way to advertise through your clients Fan Page (if it’s your only option) The importance of not letting […]

How To Charge Clients For Pay Per Lead Services 

I know I’ve got some hardened Pay Per Lead veterans out there, but today’s post is more for the newbies.  Or, if you’re considering going into another niche, this post can be for you, too.  When people land clients in a vertical they know nothing about, they’re tempted to prove their worth by offering a […]

A Deep Dive Into The Elements Of A Pay Per Lead Campaign

  In today’s video, I will be breaking down the elements of a Pay Per Lead campaign. This relates more to the advanced agency owners who already have a client, are running traffic and getting leads. They should be a point where they are ready to scale and became a master in their vertical.  This can also […]

Why I Built The Pay Per Lead Agency Blueprint

I LOVE watching businesses make massive progress!  I spent so long trying to make the “old system” work and went through so many struggles. Now that I have a sustainable model, I want to share it with the world.  I’ve created a team of superstars that are GREAT at getting things done. We don’t want just to […]

Valentine’s Day Marketing | Show Your Clients You Love Them

It’s Valentine’s Day, and love is in the air! If you’re a Pay Per Lead agency owner, you’re probably aware you should show your client relationships some love. Sometimes we get so caught up in the thrill of the chase, the lead generation and our rising ROIs, that we forget businesses are built on the […]

Pay Per Lead Delivery Problems

In today’s video I am going to answer a big question that people have before they join our course. The question I get is, “what happens if a client orders 100 leads and pays upfront and I can’t deliver the Leads to them?” or “What happens if my client pays $50 a lead, they write […]

YouTube Ads | Custom Intent

Hi everyone!  In today’s video, I’ll be talking about YouTube and custom intent audiences.    What Is A Custom Intent Audience?  Basically, a custom intent audience allows you to target users based on their Google searches.  Every time someone searches for something on Google, they’re using something called “keywords” (though they may not know it). […]

3 Pay Per Lead Tips for 2020

Hi everyone.  In today’s video, I’m going to share with you 3 top tips my agency’s implemented in the new year, 2020.  So, first thing’s first…  PPL Tip #1: Use Bonjoro To Welcome New Leads Bonjoro is a video software app that allows us to reach potential customers via video.  Want to build trust with your customers? […]

How To Close Pay Per Lead Clients Who Are On The Fence

Today’s post is about closing Pay Per Lead clients that may be “on the fence”.  Explain what an advertorial funnel is  Tell them why quizzes are a MUST for generating high-quality leads.  Shoot a video explaining how you’re different from other agencies and what you can do for the client. This alone will help you […]

How to Reverse Engineer Your Competitors

How to Reverse Engineer Your Competitors Hi everyone! Today’s video is all about reverse engineering your competitor’s ads. When you’re running paid traffic, you don’t have time to be messing about trying to reinvent the wheel. You’ve got to get it right (or right enough) the first time. And, with some clients, you have about […]

Setting Your Agency Goals For 2020

Setting Your Agency Goals For 2020 This video will show you how to set brand-new goals for your agency in 2020. This is a great exercise that I’ve followed religiously for the past few years, and it’s something every agency owner should do once January 1st rolls around. This video explains the importance of setting […]