Using Result Funnels For Retargeting

In today’s video, I talk about how to use marketing quizzes (aka results funnels) for retargeting as part of your sales funnel.

Using specific information from your quiz funnel, you can fire events within a good lead software like LeadsHook, and then build a custom audience from the data you find for your retargeting campaigns.

You can now make some hyper-tailored ads that speak directly to that audience on a personal level.

Use marketing quizzes in your lead generation strategy and the world’s your oyster!

Video Transcript

Hey, there, it's Dan Wardrope here from Flexxable.

And, today, I wanna talk to you about the different types of retargeting audiences we build out for our pay per lead offers and what it looks like, it doesn't matter whether it's on Facebook Ads or AdWords or whatever.

I wanted to kind of talk to you a bit about how we set it up and how they work, all right?

But before I do we, sorry, I produce videos like this a couple of times a week, and for those of you who are pay per leaders or traffic conversion or paid traffic geeks, then you'll get a lot of value if you subscribe because, you know, I'm one of these guys that practice what we preaches, yes, we have a training program, but I also pass on all of the stuff that we're learning in our own agency over time as we get better and better, okay?

Okay, so the different types of retargeting audiences.

So the type of, the funnels that we run at the moment, let's say we're using YouTube, we'll create a pre-roll video and we'll send traffic to, you know, do you qualify, type.

We call it a results funnel, okay?

So it could be, you know, something like car finance.

If someone is looking to buy a car and they wanna qualify for a low, a low financial rate or they've got bad credit and they wanna know whether they qualify to actually get a loan and what that loan rate is, then we can put them through, what we call, a results funnel.

So we send them to a landing page, they figure out, we ask them some questions and they figure out what their credit rating might be.

Whether they're a homeowner, whether they've got a good credit or a bad credit, blah, blah, blah.

And then we send them to a different results page based on the answers that they give, or maybe even the same results page.

And from there, the results page says, "Yes, you qualify. This is what you're expected to pay.

Give us your details, and we'll put you in touch with a person that can give you that type of loan." or whatever, okay?

We're not in car finance, I'm just using it as an example, all right?

So after they do that, they go to a thank you page, okay?

So there's kind of three paths to that funnel that people hit.

So the first bit is the landing page, the second bit is the results page, and the third bit is the thank you page, okay?

But there's also a hidden bit, all right?

So when they hit the landing page, there's also a micro-commitment that they'll do in order to become a little bit more qualified than the person that hit the landing page and bounced right off, and that is starting the quiz for us, okay?

So we set up events within our funnel and audiences within our, within the ad platforms that measures the landing page view, the start the quiz, or equivalent is 10 seconds on an advertorial page.

For example, which you can do with some clever tech, and then they hit the results page or the landing page, if it's an advertorial funnel, and then they hit the thank you page after that.

So there's actually four different places or four different things you can measure within that funnel.

And, obviously, you can send different messages based on the different parts of the funnel they've made, okay?

So each, I guess, each part of the funnel that they, the further along they make it, the more targeted they are and the better, you know, the more specific you can be with your retargeting campaigns, okay?

So if you're not setting up retargeting campaigns and you're not setting up these audiences, then I recommend you do because you're gonna get a lot of bang for buck if you start showing, you know, content that relates to the different place, the different parts of the funnel that people have made. We kind of call it.

You know, cold traffic is cold traffic, then we call different warm and hot type audiences as well that we measure and show ads to, warm and hot audiences, okay?

I hope that makes sense.

I've been kind of blathering on a little bit there but it should give you a good understanding of kind of what we do.

If you don't understand what I'm talking about then obviously put a message below here and we'll get back to you and help you as soon as we can.

But yeah, I hope you enjoyed the video today and speak to you soon, bye-bye.