Offers That Convert In Lead Gen

How to find offers that convert…

Sometimes finishing the race as quickly as you can, isn’t always the best idea.

It’s the classic story of the tortoise and the hare.

Sometimes seeing what doesn’t work for others will help you learn how to be successful.

It also allows you to give yourself time to think about how you can win this race and beat your competition.

I’ve found that to be the case for finding offers that convert inside advertising lead gen campaigns.

One thing I’ve learnt over the years, is that when you have an offer that converts, it makes a lot of things much easier.

For example, if you’re running a Facebook ad and you’re able to give the first 5 people a form to fill out on a landing page for $10,000 with no strings attached, then guess what?

You’re gonna get those first 5 form fills pretty damn quick.

That may be an extreme example.

But using that same logic, in your advertising campaign, you can create an irresistible offer for your client.

There’s always a better way to position your offer – whatever the industry.

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Offers in the mortgage industry…

Let’s take the mortgage industry as an example.

Mortgage offers that I see time and time again include…

“Pay off your home faster!”

“Super low interest rates”

“Now’s the time to re-mortgage”

These aren’t targeting people’s pain points.

You need to target the pains, problems, and frustrations people have when they’re buying investment properties.

This includes proving their income which can be a massive drag as it takes into consideration bank statements, furlough, and covid.

This makes it so difficult for buy-to-let investors.

We’ve found that it’s much easier to buy an investment property through a business rather than privately.

Many people don’t know about this…

You can buy and set a company up the next day if you have an income over £20k and the rental income covers your mortgage payments by 125%.

This is a very different way of approaching the mortgage market.

It’s something that many people simply aren’t aware of.

You just need to touch on the emotional pain and the problems that they’re dealing with in this mortgage process.

Inspire them to read more of the ad and click through to the landing page touching on these same problems.

But show them the benefits of this new offer.

Position the offer as if it’s a no brainer.

Then your campaigns are gonna pop.

People focus on funnels, pixels, offline conversions etc, but having a no-brainer of an offer is far more important.

Talking of a no brainer, give yourself time to check out our Flexxable YouTube channel.

We are creating more content like this every week.

So, if you’ve found this type of content useful, click the subscribe button to our Flexxable YouTube channel.

Video transcript

Hi everyone. It's Dan here from Flexxable.
 
 Today I want to talk to you about offers that convert inside your advertising lead gen campaigns.
 
 One thing I've learned over the years is that when you have an offer that converts, it makes everything much easier.
 
 Alright. For example, if you're running a Facebook ad and you're able to give the first five people that fill out a form on a landing page, $10,000, no strings attached, guess what? You're going to get those first five form fills pretty damn quick, and that's one extreme, right?
 
 But if you can, if you consider, you know, using that same logic, when you're creating your advertising campaigns, then what's going to happen is that you start thinking a little bit more about creating an irresistible offer with your, your client, right?
 
 Who you're working with at the time.
 
 There's always a better way to position an offer whenever you're working in a, in an industry.

They can even be very boring industries.
 
 For example, mortgages, I've spoken about this before, but the average mortgage offer that I see your people, when I see running ads in the mortgage space, they're kind of pushing pay off your home faster, super low interest rates, now's the time to re mortgage, et cetera, et cetera.
 
 Okay. But from what I've learned, because I've been buying property myself, in over here in the UK it's much easier and faster and cheaper.
 
 Well, not cheaper, it's more expensive. But that's another conversation.
 
 But it's much faster and easier and much better from a tax perspective to buy an investment property through a company and not many people know this.
 
 Okay. So if I was, if I was running an ad in the mortgage space, I'd be touching on the pain and problems and frustrations that people have when they're buying investment property. 
 
 You know, that includes having to prove income. They're sick and tired of it.
 
 They have to go through for, what it feels like, 15 years worth of bank statements.
 
 They have to take into consideration furlough and what's happened with Covid and the bank is, is really, really, really making it difficult for buy-to-let investors, okay.
 
 But what not many people know is, that you can set up a company and buy a property the next day, as long as you can prove that you have 20,000 pounds income and the rental income covers the mortgage payments by 125%.
 
 You know, and this is a very different way of approaching the mortgage market. And I know for a fact that these mortgage products, very, are much more lucrative than the standard refinance, mortgage products for the brokers.
 
 So this, you know, it's not the 10th, you know, $10,000 offer if you fill out the form, but it's something that people aren't aware of.
 
 If you can kind of touch on, you know, the emotional pain and problems that people experience when they're trying to buy a buy-to-let property and then inspire them to read more of the ad and then click through to a landing page, which is still going to touch on the pain and problems and issues that people have, coupled with what the benefits are of this new offer and, and positioning it as an offer that's a no brainer.
 
 Then guess what, your campaigns are going to pop.
 
 You know, that's the bit of advice I would give, is people focus so much on, on, you know, funnels and, you know, pixel fires and offline conversions and all that type of stuff.
 
 But the thing is that when you have an offer that converts, and you can think about this with your client or come up with something yourself, this is when things, you know, that bypasses everything, it's far more important. 
 
 Okay. So if you, you enjoyed this video and you want to see more videos like it, then please, hit the like buttons.
 
 Cause it'll let us know that we can create more content like this.
 
 If you're, if you want to be notified when there's more content like this coming out, hit the subscribe button.
 
 Also in the first link of the description and also the pinned, pin comment, there will also be a case study on how we really ramped things up with performance-based marketing and how it's our approach to lead generation is very different to the simple, you know, more box standard retainer model.
 
 I hope you enjoyed this video. 
 
 I'll chat to you soon. 
 
 Take care.