In today’s video, I break down the importance of micro conversions in your Google AdWords account when beginning a campaign.
Micro-conversions are the small steps a website visitor takes that lead them toward a final conversion.
If you only pay attention to those who complete your funnel, then you’re missing out on the power of your micro converters.
Ultimately, micro conversions can help you understand your buyer’s behavior and help optimize your site. This data will help you create more targeted campaigns down the road that lead to better conversions.
Ultimately, little steps can equal big wins.🤩