How To Re-Engage Clients With No Adspend

So… you want to re-engage clients, but don’t have a clue where to start…

Sound like you?

For some reason, taking the easy route is frowned upon.

We are always expected to do something challenging to get from A to B.

When in reality, this isn’t always the best route to take.

You wouldn’t purposely try to make a task more difficult than it needs to be, would you?

So why should it be the same for finding clients?

Why should you spend money running paid ads to find new clients who don’t know you?

That’s why I want to show you how to re-engage clients who you have previously worked with before.

The people that trust you and know that you will be able to provide them with what they want.

There’s really no need to make this process complex.

Right, let’s show you how to re-engage with clients.

A great way to re-engage with clients is to send them a quick email.

This’ll act as a way to see who is still interested.

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How to re-engage clients via email…

Use a subject line like “Do you have the capacity for more XYZ business?”

Once you get on to writing the email, you want to keep it short and simple.

There’s no need to make an offer just yet.

This is so important to remember.

Begin the email with a problem which the client is likely to be dealing with.

Make sure to link it to money. This could be to do with buying a house or expecting a new baby – if you know this is true/relevant to the client.

Linking this first sentence to money will make them subconsciously think that things are getting more expensive for them.

Clever, right?

Underneath that, ask them “Do you have the capacity for more XYZ business to help you pay for that?”

Then sign off the email.

It’s really that simple.

First, relate to money and then ask if they have more capacity for more business.

Don’t bother asking about jumping on a zoom call in the first email to discuss.

The purpose of this email is just to get some hands raised.

How to re-engage clients who are interested…

When they respond, mention what you are now doing which is different from when you worked with them before.

For example, you may be doing Pay Per Lead, or offering something new that they might need help with.

Then ask if they want to have a zoom call.

Make sure you make it clear that you won’t be asking for a long-term commitment.

But instead, you just want to see if you can help them.

On this zoom call you will find out the holes in their business that they may need help with.

We’ve had a 100% response rate to the initial email we sent out.

I’d say that using this method should get you two or three clients re-engaged if you send out ten emails. That’s if you have a nice offer.

Your agency would have improved a lot since you last worked with them.

I’m sure they’ll be eager to work with you again.

Using these simple emails should prove that choosing the simple or easier route works a charm.

Start reaching out to clients that trust you rather than going after new clients with paid ads who don’t know you.

It’s a simple and effective way to re-engage clients.

You can share your success on my Facebook Pay-Per-Lead Ninjas group.

Or ask any questions you may have about re-engaging clients and what to do once they are ready to sign on.

There’s currently over 4,000 of us in the group.

So there’s so much opportunity to learn as you go.

Join Pay-Per-Lead Ninjas here.

Video transcript

Hey there, it's Dan here from Flexxable. 
 
I hope you're well. 
 
Today, I wanna talk to you about how to kind of re-engage and reactivate clients that you think might have fallen off a cliff, or that you've worked with them, years ago.
 
You've got this database of clients and you think it's dead. 
 
I'm gonna give you a little hack, a little kind of trick to get them, the conversation started again and perhaps learning some new clients without any ad spend, without any additional crap or without anything complex. 
 
'Cause a lot of the time we think as agency owners, our default way forward is to try and make things complex. 
 
I've been victim of this and over the years I've learned that it's not always like that, there's easier ways. 
 
Sometimes you don't have to do things the hard way, but before I get started, there's a subscribe button somewhere where you can subscribe to our YouTube channel to get additional tips and hacks just like this. 
 
So please go ahead and do that. 
 
So okay, let's say you're an agency and you are looking to get into pay per lead or performance based marketing. 
 
You have a database of clients that you've worked with over the past five years. 
 
It could be 20 clients, 50 clients, it could be 100 clients. 
 
It could be five clients, whatever that is, all right? 
 
A really good way to get them to re-engage with you and to get them to raise their hand and say that they're at least interested and get a conversation happening is to send them a quick email, okay. 
 
The subject line of that email just needs to be something along the lines of do you have capacity for more XYZ business? 
 
Okay, not leads, business. 
 
So if you're in car finance, do you have capacity for more AV car business or whatever that is? 
 
AV finance business. 
 
Whatever that might be, that is the subject line. 
 
Underneath that you wanna have a quick email that is very short and simple. 
 
That doesn't make an offer, okay. 
 
This is so important not to make an offer. 
 
This is what we've been doing. 
 
We sent out about five days emails last week inside my agency and had 100% response rate. 
 
It definitely gets people interested. 
 
The email goes something like this. 
 
Obviously you can ad lib to suit your own style and personality, but if I was writing an email to, let's say, Joe, who's a car finance guy. 
 
I'd be writing the email and saying something along the lines of, Hey Joe, have you seen in the news that the national insurance tax rates, whatever that is, that's happening over here on the moment in the UK is going up 2.5%? 
 
I can't believe how, which is punishing the small business owners, the lifeblood of the UK economy, something like that. 
 
So talking about money and getting them to subconsciously think that things are a little bit harder. 
 
So if it was the baby, it could be, oh my God, have you started decorating the new room yet? 
 
I bet you that's, have you found a decorator or a contractor to help you with that?
 
That costs a pretty penny because everything's so busy after the pandemic.
 
Now link it to money, so get them thinking about, subconsciously that things are gonna get a little bit more expensive for them with what's going on. 
 
Then underneath that simple kind of one-line question, do you have any more capacity for electric vehicle finance leads or business to help you pay for that, to help you pay for that one thing? 
 
Dan, all right. 
 
So there's two parts to it, the first bit is relating to money. Second bit underneath it, is asking about whether they have capacity for more business to pay for the thing that you've just mentioned? Dan. 
 
Do not put in any circumstances, let's jump on a Zoom call to discuss, because they think you're gonna make an offer and you are. 
 
So you just wanna get the hand raiser at that point in time. 
 
When that responds, you're gonna get a very high response rate. 
 
You can talk about something different that you're doing, that you may not have done with them before. 
 
For example, it could be pay per lead, it could be performance based marketing. 
 
It could be offering something new that you think that they need help with. 
 
Then after you've kind of identified what that is, in the email, then just say, do you wanna jump on a Zoom call to talk about what that might be? 
 
Don't worry, I'm not gonna try and sell you anything on the phone or do anything crazy or ask for a long-term commitment or retain a contract or anything like that. 
 
I just wanna have a chat to see if we can help you. 
 
Then jump on a Zoom call with these people and then go through the traditional doctor's diagnosis of being able to figure out where the holes are in their business and what they need help with. 
 
What you'll find is that this simple method is going to be able to get you, probably, if you send in 10 emails, I'd say you're probably gonna get two or three clients re-engaged with that if you've got a nice offer to offer these clients, okay? 
 
Because times change, there could be a different marketing manager. 
 
There could be all sorts of different things happening in your agency. 
 
You're probably a lot better than you were two years ago when you were working with these people. 
 
So rather than go after the new clients and try and land clients with paid ads that people that don't know you, you go back to where the people already know, like and trust you, okay. 
 
I hope that helps, as I said, if you want more tips like this, please, please click on the subscribe button. 
 
We're putting a lot of new content now. 
 
So I hope you enjoyed this video and I'll speak to you soon.