Growing pains of a lead generation agency…
The growing pains of a lead generation agency.
It can be difficult to deal with, like ending a relationship.
It’s always a difficult decision to make.
Sometimes a relationship has to end as it doesn’t meet your needs like it used to.
You start questioning yourself about whether it’s the right thing to do.
You may talk to your friends to get some advice.
But ultimately, you know the decision is best for you.
As long as you stay honest and respectful to the person that’s what’s important.
Who knows anyway, you could stay friends.
This all works in the same way as a relationship with a client…
I’ve seen that a lot of people are in the same boat.
You’ve just landed a couple of big clients and you’re happy.
But, you have a few clients that you have a strong relationship with, but aren’t giving you exactly what you need.
You’re looking to hire more staff, overheads are starting to increase…
… these smaller clients are no longer meeting your needs.
It’s too much work for what you are charging compared to the new big clients.
Do these sorts of growing pains sound familiar?
Just like a regular relationship, it’s best to get some second opinions.
Talk to someone about your situation rather than doing it all yourself.
This type of predicament is never black or white in terms of an answer.
But you must be able to make these big and tough decisions to protect your agency.
Ultimately, you want to earn more money with less clients and headaches, right?
How to solve these lead generation agency growing pains…
This is what I’d recommend you do…
Explain how you’re growing your agency, with increasing overheads, but make it clear that you still want to work with them.
But they’re going to have to make a compromise.
You want to double what you charge.
It’s important to let them know that you feel bad but it’s something you have to do.
Try your best not to let emotions get in the way.
As long as you treat your client with respect and honesty, they’ll understand.
Anyway, it’s likely that two out of three will accept the higher payment and continue the relationship with you.
These growing pains of your lead gen agency are challenging to face.
But, it will make your relationships with your clients stronger, and provide your agency with a strong focus and sense of direction.
What To Do Now...
If choosing how to move away from retainer contracts is something you tend to struggle with, I’ve made a PPL Gameplan.
It shows the steps you can take to move away from working on retainer contracts and work on a performance model instead.
These are the exact same steps one of my students (Agency AL) took to fire his retainer clients without the headache.
He’s now growing his lead gen agency using PPL without these big growing pains.
My Gameplan is completely free.
Click here to gain access to my PPL Gameplan.