How do you land PPL clients who will order 100+ leads a day?
You need to make sure you’re having the right conversations with the right kind of people.
That may mean you need to kiss a few frogs along the way to find out what’s right for you.
So, let’s get stuck in…
What kind of PPL clients are best?
The No.1 factor to look for is that the client has national coverage.
If they’re only able to take leads in their local geographic area then they’re not going to be a PPL client you can scale with.
The opportunity to scale is what you should be looking for.
You also want your client to have a sales team.
When you are having your phone call with your potential client, that’s a question you’ll need to ask.
How many people are working the leads? What does your team look like? What is your lead to close ratio?
These types of questions will give you a good idea of whether the client has a sales team that can take the volume.
Next up, you want to see if they are an established player in their market.
Have a good dig around their website, check out whether they’re actually buying leads from other people or even generating leads themselves – these are positive signs if they do.
There’s no need to take if they have other competition as a bad sign.
They won’t only want one lead gen providing all their leads.
Who wants to be putting all their eggs in one basket?
It’s a risky game.
So, see this as a good sign.
How do you find these PPL clients?
Now, you probably are wanting to know how to find these clients.
You want to be tapping into all the pillars of client acquisition.
There’s obviously different ways to do this.
When you’ve got a low budget, you’ll want to be doing the free or cheaper stuff.
This’ll include having an automated LinkedIn outreach system so you can send the PPL offer to these clients at scale in the industry you want to work in.
Direct mail is also great if you can get together a list of business owners in your industry and get their address and send them the PPL offer.
Or you can go down the route of paid ads.
There’s many routes to choose from to help you to scale your agency fast with PPL.
EVEN if you have a small budget.
As you have more conversations and build relationships with your clients, they’ll start recommending you to other clients.
You’ll have more calls with big scale clients.
So try to be as patient as you can.
How do you close your big clients?
Now that you’ve figured out the type of client you want to work with and know how to find them, you now need to be able to close them.
Remember what you’ve got on your side – you’re running a performance based model.
Pay Per Lead is an offer that converts.
It will take the pressure off of you.
So don’t make it a sales call.
You are trying to see if they’re a good fit for YOU.
With this help you should be on the road to landing PPL clients wanting 100+ leads a day.