Today’s video is all about creating content-rich landing pages.
Tools like HotJar will let you know what your users really do on your site.
HotJar helped us realize that our customers spend a lot of time on the landing page, often re-reading and fact-checking the content.
That’s why it is so important to have good quality, helpful, and engaging content on your landing pages and for them to be updated and re-assessed regularly. 💪
Research what competitors and doing in your space. Visit industry forums and find out your prospect’s questions and concerns so you can answer them correctly.
The landing page is where you seal the deal and build trust with your audience.