Data is everything when it comes to lead gen.

We often think we know our target market before launching a campaign.

We set up a campaign, target our market and write ads to hook them into the funnel.

But often I hear…

“My CPL is too high, and I don’t know why?”

Or 

“People aren’t converting on the funnel! What should I change first!”

The very first thing they should be doing is looking at their conversion data. What are the trends?

Can you remember your first oyster?

That salty bitter taste reminded me of when I quit my 9-5 and THOUGHT I had achieved “freedom” by charging my client’s a fixed fee retainer.

I was especially bitter when I smashed it out of the park for my clients, only to learn I wasn’t going to get paid more because I had signed a contract that said the amount I earned was set in stone.

Today I’d like to talk about a question I got asked today during a call with my Pay Per Lead Blueprint members.

They asked me, “how do I know what a good percentage is for “lead to closed sale” for my client?”.

It can depend on what your vertical is, what offer you’re running, is there pin verification installed etc.

There are so many variables!

Today, I’d like to talk about a discussion I had during one of my Pay Per Lead Blueprint calls.

There is a guy from Oz, who has been attending the calls for two years now…. I always enjoy chatting with him.

What surprised me was that he mentioned he was worried about his lead quality.

Today, I’d like to talk about the appointment setting funnel we’re running in my US agency, which focuses on insurance.

The way it works and why it’s so powerful is because you’re able to sell leads and appointments.

“It’s better to burn out than fade away”.

That mantra was accurate in many areas of my life, whether that was going out partying or my business.

I’m forty-three now (I know! I don’t look it 😂), and now that I have gained some wisdom, I’ve come to realise that saying should be the other way around.

“It’s better to fade away than burn out”.