Hello everyone. Today’s video is a bit different.

My Senior Account Manager Graham Connolly will be giving you some great insight into Google Analytics by explaining what audience you should be targeting on Google.

After getting the go-ahead for my vaccine, it made me think of how well the government has handled this and how fast they’ve rolled it out.

It also got me thinking of what Keith Krance said about our Pay-Per_lead model. He said (this is one of the most elegant, scalable business models) he’s seen.

That is pretty cool!

In today’s video, I talk a little bit about how we as a company go about reverse-engineering the market.

Just over a year ago my team and I decided to create what we call an ‘epic post’ explaining in fine detail how to reverse-engineer the market.

Back in 2017, I took a huge risk by offering leads for free!

We had an offer that was dialled in and I simply took a gamble by offering thirty companies 100 leads for free. It was the offer to end all offers. Out of those thirty, only ten got back to us and five of them stayed on as regular clients.

How do I land national clients?

There are multiple ways to land national clients with deep pockets, some easier than others and some more time consuming, but in this video, I explain the process I find to be the most effective.

The white-label model can sometimes be frustrating as it relies on a third party to deliver the required service or product before selling on to clients.

In this video, I give away some excellent examples of why the pay-per-lead model is a simpler and easier choice and I let you in on our hiring process for media buyers!