From August, they will be implementing a new system that will affect lead generation businesses and brands who are selling financial service leads through Google Ads.

Don’t Panic.

There are various ways we can prepare for this.

I want to talk about one of my favourite topics in lead gen which is Finding your niche within a niche.

When students join my program, usually one of their first questions is ‘which niche should I go into?’. In most cases, they’ve considered a broad niche such as insurance, but haven’t yet drilled down into a sub-niche they could specialise in.

Do you want to get an instant ROI for your clients, before you’ve even switched on an ad?

There are multiple hacks and tricks people use, but I have found an easier solution for this. You don’t have to worry about generating leads through cold traffic and finding new audiences, you can utilise their existing database.

When it comes to providing leads for clients, quality is key.

One of the biggest problems people face in the pay-per-lead business is clients saying the quality isn’t there.

The contact rate is there, but the quality isn’t right.

Client expectation is a crucial factor when it comes to pay-per-lead.

You have to explain to your clients what they can expect by purchasing leads for you.

If you can provide examples of previous contact rates, lead conversions and lead to sale percentage ratios from other clients, that will really give you the upper hand in getting them interested and starting a great relationship.

Let’s talk about the weather.

We’ve been hearing a lot of people this year talk about how their cost per lead has spiked due to the hot weather.

People become a lot more social when the sun comes out and are outside more, and on their phones or computer less, so this ultimately pushes up the cost of traffic and cost per lead.