Clients and Landing Pages: The Old Way vs The New Way
It’s unfortunate, but sometimes you and a client are going to clash. It may be about lead quality or conversion rates. It could be about ads, page design, or deadlines. Whatever the reason, both of you need to sit down together, discuss your priorities and what you’re hoping to achieve. Communication isn’t a guaranteed […]
What is a Lead Generation Website? A PPC Agency Guide
What Is A Lead Generation Website? … And how is it different from any other site? When it comes to business websites, there are two fundamental styles: “brochure” and “lead generation”. A brochure site functions as a digital leaflet. It showcases the company’s products or services, and are visually engaging. However, a brochure website lacks […]
How To Optimise Thank You Pages For High Conversion Rates
It’s unfortunate that so many PPC marketers neglect thank you pages as part of the conversion process. A thank you page is a good way of being polite, sure. They tell the customer that the transaction or application process has been successful, and a friendly message acknowledges that someone has spent time and/or money on […]
7 Essential Lead Generation Hacks For Every PPC Agency
I don’t need to tell you that effective lead generation is vital for every good business. However, when you’re a PPC agency, generating thousands of high-quality leads every month should be a matter of course, not a run of exceptional good luck. As a lead generation agency, FlexxDigital has worked with various businesses over the […]
The Top 4 Facebook KPIs To Track And Monitor
If you’re a PPC agency owner looking to generate thousands of top-quality leads for your high-ticket clients, Facebook is the place to start running and optimising your ads. Hopefully, most of you are using Facebook ads already. However, for those of you just starting out (or even some of you who’ve been using Facebook […]
It’s Time To Make Your Website Mobile Friendly
Mobile technology has been integrated into day to day life for over a decade. Unfortunately, a lot of PPC agency owners forget to consider the smartphone when it comes to website development, or even deem it “unimportant”. With 57% of the world’s website traffic coming from mobile, neglecting smartphone optimisation is like depositing cash straight […]
How Lead Validation Boosts Contact Rate
FlexxDigital have worked with various businesses over the last half-decade, delivering 250,000 leads in just one incredible year. However, the tides are turning in the lead generation world, and clients now value the quality of leads over quantity. If you asked any business whether they’d like 1000 cheaper leads of mixed-quality or 100, more expensive, […]
Short Copy Vs Long Copy: What Converts?
“Short copy or long copy?” is one of the most frequently asked (and fiercely fought over) questions in the copywriting world. David Ogilvy, the “Father of Advertising”, once said: “The more you tell, the more you sell.” Ogilvy’s skills far surpass my own, and I’m not one to argue with a master. In this […]
How To Build A High Converting Landing Page
Crafting a high converting landing page doesn’t have any hard and fast, one-size-fits-all rules. However, the best landing pages on the net do have some similar characteristics. In today’s post, I’m going to dig into some tips and tricks on how to make a high converting landing page and, in the process, boost your […]
How To Find Your Vertical | Profitable Niches
https://www.youtube.com/watch?v=EA6rjWbZyEc Choosing your vertical… If you want to be successful in PPC advertising and lead generation, you’ll have to choose a vertical or niche to specialise in. Sure, when you get started, it’s all about the grind. But when you start getting some more experience, it’s good to niche down. Having a vertical is crucial […]
What Is A Micro Niche And Why Should You Find One?
Micro Niches… If you’re trying to do PPC marketing in a competitive industry, such as insurance, finance, etc., you’ll find yourself competing against big players with deep pockets who’ve been in the game for decades. So, if you’re generating leads via paid traffic (Facebook, AdWords, etc.) on a “Cost Per Lead” basis or a retainer […]
Jack Of All Trades Or Master Of One? | Niche Marketing
As a figure of speech, “Jack of all trades” has seen its fair share of different meanings. With roots spanning back to the medieval era, “Jack of all trades” had neither a negative nor positive connotation. “Jack” was diminutive (nickname) for “John”, an incredibly popular name back then as it is now. “Of all trades” […]
