Overseas Joint Ventures In The Lead Gen Industry
Not an information-heavy post today, but I wanted to share some good news. As most of you know, I run a training division within FlexxDigital. My “Flexxable” course teaches PPC agency owners about the Pay Per Lead model and, in the process, helps them reach their full potential. One of the perks of […]
Balancing Work And Family When You’re An Entrepreneur
Balancing work and family can be difficult – especially when you’re an entrepreneur. Here are my top tips for keeping everybody happy – including you. When people talk about entrepreneurship, it’s mainly about the challenges that apply directly to that person. Being an entrepreneur means long hours, a lack of social life, that weekends […]
3 Practical Ways To Build Self-Confidence When Selling Leads
Being rejected over and over again can be a massive blow to your self-confidence. I mean, come on… we’re only human. We can wake up every morning and think “today is going to be my day”, but when the world seems to be an endless stream of “no”, it gets hard not to take […]
The Great Hack on Netflix: Ethics of Data Use
Have You Seen The Great Hack on Netflix? “I’m terrified.” “It’s enough to put you off Facebook forever.” “I’m officially angry and scared, oh sh*t”. These are just a few of the sentiments on social media after Netflix released The Great Hack. I’m in Greece at the moment (and having […]
What To Do When Facebook BANS Your Ad Account 😱
https://www.youtube.com/watch?v=ShJxy7OIhv0That feeling. You know, the one like you’ve been force-fed ice then kicked in the stomach. Yep, that exact feeling when your Facebook ad account is banned. If you’ve ever had a disapproved ad or a Facebook ad account shut down, you know all about the absolute terror that goes along with it. Trust me; it […]
Give The Customer What They Want: A Top Marketing Tip
When people ask me “what’s your best marketing strategy?”, I tell them something INSANE. It’s not about content distribution. Or sales funnels. Or even tracking and analysing data. (Say whaaaa’?) All of these are important. But the reason my top answer is so insane is precisely because it shouldn’t be. You need to give the […]
The Pay Per Lead Model | SEO and the Long Game
Paid Social Media Strategies Vs Organic SEO. Or, How About Both? So, I’ve got an ad that’s been doing really well on Facebook. I wrote it in early May, and it’s been resonating with people right, left and centre. It’s about the old Rank and Rent model I used back in the day, before Google […]
Campaign Budget Optimisation | Capping Ad Set Budgets
The time has come for Campaign Budget Optimisation. From September 2019, the way you set your ad budgets will change. To be brief, you’ll no longer be able to set your lifetime or daily budgets at an ad set level. All budgets will have to cover the entire campaign instead. Now, Campaign Budget Optimisation […]
5 Things I Wished I Knew About Running A PPL Agency
Hi everyone! Dan’s weekly live video is here! Last week, a student of mine asked me a great question. “Dan, if you had your time again and you were starting from scratch, what do you wish you knew about starting a profitable PPL agency?” Where to begin? 1. Client Relationships Are Your Bread and […]
Lead Gen Success In Just 6 Months | Student Interview
A Flexxable’s Student’s Journey To Success: Watch The Full Interview With Gavin Thorne Now Gavin started my Flexxable programme in early 2019 and, WOW, has he made it work for him. When he started, Gavin had minimal experience running an advertising agency. He needed help. So, he took my specialist course and worked harder […]
How To Make A Video Thumbnail In Photoshop
How To Make A Video Thumbnail In Photoshop Adobe Photoshop is the most famous graphic design software in the world. You can use the platform to create unique images, design websites, edit videos and create 3D artwork. Photoshop can be a fantastic asset to a PPC business. Known for its complexity, there are hundreds […]
Is Facebook Advertising Dead? | Marketing Futures
Every so often, some small business or PPC agency owners will crawl out of their office, raise their arms to heaven, and say: “That’s it! It’s official! Facebook is dead, and my budget is buried!” (Or something along those lines). Rumours like this have been circulating since 2014 (see Post Planner’s valiant efforts to […]
