Learn how to land clients with Facebook lead ads…
In the past 18 months Facebook ads have been all over the place, especially with the introduction of iOS 14.
Letâs take a deep dive into how to best run Facebook lead ads.Â
If youâre looking for tips on generating low-cost leads with Facebook ads, this guide will give you the complete low down.
Tip #1: Facebook Lead Forms
I never used to be a big advocate of Facebook lead forms, but those of you who have been following me over the past few months have probably noticed a major shift.
18 months ago I would have said it wasn’t necessary.
Tracking was perfect.
A landing page with built-in survey software made more sense to drive traffic to.
Then the iOS update happened.
Facebookâs pixel tracking and everything that enables Facebook to allocate the lead to the correct adset or campaign has completely gone out the window.
Letâs put it this wayâŚ
If youâre running traffic like this, youâre going to lose a bit of control and Facebook doesnât like it.
Why?
Their goal is to keep users on the platform.
What weâve seen is that a Facebook ad with the same video and content directed to a landing page might cost $6 per click, but the CPC to a Facebook lead form can be 50% LESS than that.
Youâre getting prioritised in the ad auctions if youâre using Facebook lead forms.
Back in the day, there was always a quality issue with the data because if someone signed up to Facebook with information that they entered 16 years ago, their info might be out of date.
Through using our hacks, weâre able to use tools to nurture the quality of the lead once it has come in.
If you pitch a lead ad going to a form where you ask for name, email and phone number you can actually zap that lead over to an auto responder or CRM like HighLevel (which we love).
You can even make sure that the leads are real by holding some of them back until they actually engage.
Weâve found this to be really powerful as weâve been using Facebook lead form ads to land clients in any industry.
Check out our training if you want to know exactly how to do this.
Tip #2: Overlaying lookalike audiences with interests
The next tip that has really worked for us is how we target people when we show them our ads.
There are many ways to target people and that could be: what theyâre interested in, their age, location – there are endless options for Facebook ads.
What weâve found that works really well is when we overlay lookalike audiences with interests.
After time, you’ll be able to create an audience of people that have opened lead forms but havenât become a lead yet and also people who have submitted the lead form.
We used this in a campaign that we had been running for a couple of months where we had to constantly update the creative to keep leads ticking over.
What we did instead was overlay the 1% lookalike for opened lead forms and 1% lookalike for submitted leads with all of our best performing interests.
We went from generating leads for $30 to just $15 – literally halving that overnight.
Not just that, we even lowered the cost of our appointments from $67.50 down to $19.41!
If you havenât already, try experimenting with this when youâve got enough data.
The minimum for us was at 500 lead form opens with an interest.
Tip #3:
Last but not leastâŚ
(please donât tell anyone about this⌠seriously!)
Our last Facebook lead ad tip is… 
Bold text within Facebook ads.
This is a sneaky way to really help drive home some of the more important points of an ad.
We use a tool called Yaytext to do this: type in your text and it will convert it to bold.Â
All you have to do is copy and paste this to use in your Facebook ads!
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