There it is, tinkling away in the background, life’s soundtrack for when you want to buy clothes, or gifts, or just some groceries for dinner.

It’s something so familiar, it’s now universally ignored.

Or is it?

When you walk into a store, be it a supermarket or a boutique, there’s usually some sort of music playing.

But what if I told you the music actually affects the way you shop?

WHAT I COVER IN THIS VIDEO:

• The everyday sounds that encourage you to buy
  
  
• Why listening to classical music will empty your wallet 
  
  
• How eBay and Goldsmiths University joined forces to promote rational buying choices

Has this video changed the way you think about shopping? Comment in the boxes below!

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Credits
Music by: Mistabishi – ‘Sound of Shopping
Research Conducted by:  Patrick Fagan, Goldsmiths University
Client: eBay